Published online by Cambridge University Press: 19 February 2019
The 1970 release of His Land, a religious documentary about Israel produced by Billy Graham's film studio, World Wide Pictures, took the evangelical world by storm. It was shown to hundreds of thousands, perhaps millions, of churchgoers and encapsulated the mix of prophecy beliefs and cultural arguments that cohered a decade later into the Christian Zionist movement—a major component of the religious right. Surprisingly, American evangelicals were not the only fans of His Land. American Jews, led by the American Jewish Committee (AJC), helped make the film an international success. AJC officials organized ecumenical screenings and kept detailed records of the film's reception, praising it as “an authentic interpretation” that “strengthen[s] the current interreligious discussion on the Middle East question.” By 1971, the AJC was showing this unabashedly evangelical film to Jewish audiences in synagogues and community centers. Through reconstructing His Land's production and reception, this article provides a new interpretation of the origins of bipartisan, Jewish and evangelical support for Israel in the late-twentieth century. It recasts the rise of a Jewish-evangelical pro-Israel lobby as an important religious episode to understanding the rise of the religious right and the continuing importance of confessional and theological identity even in the era of the “culture wars.”
I would like to thank Mark Edwards, Lauren Turek, and Neil J. Young for reading an earlier version of this essay. I would also like to thank Skye Doney, Jennifer Ratner-Rosenhagen, John Suval, and Kevin Walters for feedback and support.
1 Gerald Strober to Kenneth Bliss, February 25, 1971, box 22, folder 4, Marc H. Tanenbaum Papers, American Jewish Archives, Cincinnati, Ohio (hereafter cited as MHT).
2 Quoted in monthly American Jewish Committee letter to National Council for Christians and Jews, November 1970, box 22, folder 3, MHT.
3 “Introductory Remarks to His Land,” box 22, folder 4, MHT.
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