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Radical-right populism in Spain and the strategy of chronopolitics

Published online by Cambridge University Press:  20 May 2022

David Divita*
Affiliation:
Pomona College, USA
*
Address for correspondence: David Divita Romance Languages & Literatures, Pomona College 233 Mason Hall, 550 N. Harvard Ave. Claremont, CA 91711, USA david.divita@pomona.edu
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Abstract

Given ongoing debates in Spain over how to reckon with its recent past, time operates as a potent site for doing politics in the Peninsula. In this article, I develop the concept of chronopolitics—that is, the discursive configuration of time or history to advance political projects in the present—by analyzing a speech from the leader of Vox, a radical-right populist party in Spain. Through detailed analysis of the text, I reveal a range of chronopolitical strategies, including blatant acts of historical revisionism and the resurrection of slogans associated with Spain's authoritarian past. I also shed insight on more subtle forms of chronopolitical action: the confusion of temporal modes, the subversion of linear perceptions of time, and metapragmatic talk about historical interpretation itself. My aim is to illuminate Vox's particular tactics of persuasion, while drawing lessons from the case of Spain about the mechanics of populist discourse in general. (Spain, Vox, populism, chronopolitics, time, history)*

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Article
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This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Copyright © The Author(s), 2022. Published by Cambridge University Press

INTRODUCTION

Since the 1990s, far-right populist parties have grown mainstream in many Western democracies, particularly those in Europe. Fueled by the terrorist attacks of September 11, 2001, and later the global recession of 2008, this steady rise can be explained in part by the experience of socioeconomic hardship among many citizens and their perceived incompetence of the political establishment. For a while, Spain seemed impervious to this trend. Upon the country's transition to democracy in 1978, three years after the death of the authoritarian dictator Francisco Franco, two conventional forces dominated its government for decades: the Partido Socialista Obrero Español (PSOE), a left-leaning, social-democratic party, and the Partido Popular (PP), a right-leaning, liberal-conservative party. In 2013, however, increasing disenchantment within the PP over ongoing corruption scandals led to the birth of a populist offshoot that called itself Vox. Taking its name from the Latin word for ‘voice’, this new party promised to ventriloquize and serve the will of the people.

Given the strength of regional identity in Spain and long-standing tensions over devolution, Vox at first had difficulty ‘playing the nativist card’ essential to the formation of national-populist movements (Alonso & Rovira Kaltwasser Reference Alonso and Kaltwasser2015:40). In 2018, however, the party won nearly 11% of the vote in a regional election in Andalusia, vanquishing any doubts about its viability. Vox's campaign had highlighted corruption within the provincial PSOE along with two other national phenomena: the movement for independence in Catalonia and efforts to exhume Franco's remains from the Valley of the Fallen, a state-funded mausoleum on the outskirts of Madrid. A year before the Andalusian vote, the government in Catalonia held an illegal referendum on secession and declared independence from Spain, actions that violated both regional and constitutional laws, inciting the central government to impose direct rule from Madrid. In public debates about the affair over the following months, Vox attracted followers from around the country through its fervent opposition to the movement and its participation in a lawsuit against separatist leaders (see Turnbull-Dugarte Reference Turnbull-Dugarte2019a). In addition, President Pedro Sánchez (PSOE) had promised the public upon his election in June 2018 that he would disinter the dictator's body from the Valley of the Fallen, a polemical act of reckoning dismissed by Vox as political spectacle and historical revisionism. (After much wrangling, Sánchez accomplished the exhumation the following year, seeming to satisfy as many Spaniards as he offended; see Arroyo Menéndez Reference Arroyo Menéndez2020.)

Riding on its regional success in Andalusia, Vox performed increasingly well in subsequent national elections—first in April 2019, and then, after Pedro Sánchez failed to form a coalition in Congress, again in November. In that second round, Vox earned over 15% of the vote, becoming the third largest party in the country. A month earlier, it held a game-changing rally at Vistalegre, a vast complex of meeting halls in Madrid. It was there that Santiago Abascal, Vox's founder and its current president, roused thousands of attendees with the impassioned speech that serves as the focal point of this article. The event, branded Vistalegre Plus Ultra, reprised a rally that had taken place in the same arena one year earlier. In 2019, Abascal retook the pulpit to outline a populist agenda of concerns, inciting enthusiastic applause and thundering cries of ¡Viva España! ‘Long live Spain!’ throughout his address. With Vox on the precipice of becoming the nation's third largest party, Vistalegre Plus Ultra marked a momentous turning point for the organization and its leader. Indeed, over two years after the rally took place, the link to a YouTube video of the event could still be accessed on Abascal's Instagram page (see Figure 1).Footnote 1

Figure 1. Santiago Abascal's mobile Instagram page with a YouTube link to Vistalegre Plus Ultra (November 1, 2021).

In this article, I perform close textual analysis on Abascal's speech, considering it a paradigmatic display of the party's political commitments and rhetorical strategies. Specifically, I develop the concept of chronopolitics—that is, the discursive configuration of time or history to advance political projects in the present. Such temporal tactics have recently been associated with far-right populist leaders, given their skills as ‘persuasive storytellers’ whose narratives comprise particular orders of time to conjure, often all at once, ‘mythical pasts, crisis-driven presents, and utopian futures’ (Taş Reference Taş2020:2). Attending to linguistic and discursive details, I reveal a range of chronopolitical strategies, including blatant acts of historical revisionism and the resurrection of slogans associated with Spain's authoritarian past. I also shed insight on more subtle forms of chronopolitical action: the confusion of temporal modes (past, present, future), the subversion of linear perceptions of time, and metapragmatic talk about historical interpretation itself. Such chronopolitical gambits are especially effective in contemporary Spain, where the past has remained a political lightning rod since the final years of Franco's dictatorship. Throughout the article, I draw from an extensive corpus of journalistic articles and social media content to make sense of this single political event. My aim is to illuminate Vox's particular tactics of persuasion, while drawing lessons from the case of Spain about the temporal mechanics of populist rhetoric in general.

FAR-RIGHT POPULISM IN SPAIN AND EUROPE

Right-wing populism, although it may be considered an ‘elusive phenomenon’, generally references a political sensibility based on a fundamental opposition between ordinary people and the so-called establishment (Wodak & Krzyzanowski Reference Wodak and Krzyzanowski2017:474). In Mudde's (Reference Mudde2019:7–8) words, its proponents consider society to be ‘separated into two homogeneous and antagonistic groups, the pure people and the corrupt elite’. Crucially, right-wing populist parties tend to construe racial, religious, and/or linguistic minorities as a threat to the nation's well-being, while their leaders position themselves as ‘saviors’—that is, representatives of the ‘true’ people, who harbor the power to protect them (Wodak Reference Wodak2021:6). Far-right populist politicians often rely on ‘media and the effects of mediatization’, constructing crises that stir the emotions of their adherents (Rheindorf Reference Rheindorf, Fina and Georgakopoulou2020:624). Trading in divisiveness and exclusion, they brand their virulent opposition to the ‘mainstream’ as a common-sense reaction to its undeniable partisanship and tireless exploitation of regular folk.

Although populism can serve interests of the left—see, for example, Mudde & Rovira Kaltwasser (Reference Mudde and Kaltwasser2017:27–32), who discuss its prevalence in Latin America—in Europe it has largely driven political projects on the right. The rapid rise in this strain of politics there has incited research among scholars eager to make sense of the phenomenon through the critical analysis of public discourse. In the past couple of years alone, researchers have examined the far-right populist rhetoric of parties across a range of countries on the continent: the National Rally in France (Geva Reference Geva2020), the Northern League in Italy (Perrino Reference Perrino2020), the Freedom Party of Austria (Rheindorf & Wodak Reference Rheindorf and Wodak2019), the Dutch Freedom Party (van den Hemel Reference van den Hemel2020), the Hungarian Civic Alliance (Wodak Reference Wodak2020), the Law and Justice Party in Poland (Karolewski Reference Karolewski, Cesari and Kaya2020), and the Swedish Democrats (Ekstrüm, Patrona, & Thornborrow Reference Ekström, Patrona and Thornborrow2020), to name only a smattering of examples. Less attention has been paid to the far-right populist movement in Spain, perhaps because it is considerably younger than many of its counterparts elsewhere in Europe.Footnote 2

Since its formation eight years ago, Vox has seemed to draw its convictions from a familiar populist playbook, assuming a role in Spanish politics similar to that of its ideological kin long established in countries nearby. On a main page of its website, for example, Vox claims to be the party of ‘common sense’, vowing in two short paragraphs to ‘defend Spain, family, and life’, ‘expel government from private life’, and fight against ‘asphyxiating political correctness’.Footnote 3 Despite the historical particularities of its emergence, Vox thus not only mirrors many of the positions and commitments of its transnational analogues, but it deploys their discursive strategies as well. Indeed, as Norris (Reference Norris2020:699) writes, the essence itself of populism may comprise ‘a form of rhetoric, a persuasive language’—one that can legitimate claims to authority merely through its performative, rather than referential, meaning (see Yurchak Reference Yurchak2005). A number of sociolinguists and linguistic anthropologists have contributed to the body of work cited above, shedding insight on ‘the reality-generating property and the bluster of words’ of far-right populist actors in Europe and elsewhere by analyzing the various forms, themes, and tactics that they deploy (McIntosh Reference McIntosh, McIntosh and Mendoza-Denton2020:1): discourse markers (Sclafani Reference Sclafani2018), slogans (Dick Reference Dick2019), topoi (Wodak Reference Wodak2021), chronotopes (Jereza & Perrino Reference Jereza and Perrino2020), narrative (Taş Reference Taş2020), incoherence (Slotta Reference Slotta, McIntosh and Mendoza-Denton2020), ambiguity (Krzyzanowski Reference Krzyzanowski2020), symbolic warfare (Kramsch Reference Kramsch2021), and gestures (Hall, Goldstein, & Ingram Reference Hall, Goldstein and Ingram2016). Although many of these phenomena animated Abascal's speech at Vistalegre Plus Ultra in 2019, I focus here on one that has yet to receive much attention in the literature: chronopolitics.

THE POLITICS OF TIME

From a variety of disciplinary perspectives, scholars have shown how authoritative bodies represent time in distinct ways, mobilizing temporality in efforts to regulate the public sphere. As Rutz (Reference Rutz and Rutz1992:8) writes within anthropology, such representations ‘become ideologies that legitimize the exercise of power’, forming the foundation of what might be thought of as chronopolitics. Wallis (Reference Wallis1970:102), who first coined the word over fifty years ago in a sociology journal, defined it broadly as ‘the relationship between the political behavior of individuals… and their time-perspectives’. In a recent article, the philosopher Charles Mills (Reference Mills2020:312) points out that any definition remains open to creative interpretation due to the term's relative obscurity (cf. its far more popular cousin ‘geopolitics’).

To date, scholarship on the politicization of time has focused on the discursive and disciplinary tactics of non-democratic regimes in the past, such as fascist Italy (Esposito & Reichardt Reference Esposito and Reichardt2015), Ceausescu's Romania (Verdery Reference Verdery1996), and the Soviet Union (Yurchak Reference Yurchak2005). To be sure, late-modern political formations of today have also mobilized temporality to produce and sustain the social polarization that characterizes them. For a public disenchanted with the present and fearful of the future, the past may emerge as a pliable source of identification. Bauman (Reference Bauman2017) coined the term ‘retrotopia’ to name a type of semiotic figure that extracts and amplifies the past along with its various potentials, whether realized or untapped. Strategically mining historical matter, political actors reference retrotopias to assuage public insecurities about the here-and-now and to entrench antagonistic perceptions of us-versus-them. Retrotopia is thus a particularly potent form of chronopolitical discourse. As Bauman (Reference Bauman2017:65) writes, ‘the multiplicity of interpretations to which every selection of past events is amenable… may be a nasty irritant for a professional historian’, but they are especially attractive to those in the political realm seeking to excavate ‘trench lines for their faith’. Among far-right populist leaders in Europe, such narratives about the past work to redefine historical knowledge and undermine a ‘hegemonic post-war consensus’ that has endured for several decades (Wodak Reference Wodak2021:49; see also De Cesari & Kaya Reference De Cesari and Kaya2020; Taş Reference Taş2020).

In this article I deepen our understanding of such chronopolitical tactics by analyzing their most visible proponent in contemporary Spanish politics: Santiago Abascal. Throughout his public performances, Abascal draws on temporally infused, content-related topoi—that is, devices of argumentation that presume ‘widely shared knowledge’ among the audience (Wodak Reference Wodak2021:76)—to legitimize his claims and to fortify his crowd's allegiance. By subverting a dominant notion of time as a linear progression forward, he disrupts the social-semiotic phenomena that it underpins: common understandings of causality, historiographical narratives and chronologies, and evaluative frameworks that link perceptions of time to ideas about moral personhood. My analytical focus on temporality helps make visible these phenomena, while complementing recent scholarship on far-right discourse in which the chronotope has been mobilized to account for time and space concurrently (Bakhtin Reference Bakhtin1981; see Jereza & Perrino Reference Jereza and Perrino2020; De Fina & Wegner Reference De Fina and Wegner2021).Footnote 4 In what follows, I address the following questions: Through what textual and semiotic mechanisms are chronopolitics accomplished? Why is time such a potent site for doing politics in Spain? What might we learn from Spain's populist radical right about how representations of time may be marshaled to legitimize political projects in general?

SPAIN: A BRIEF HISTORY OF THE RECENT PAST

To understand the possibilities of chronopolitical persuasion in the present, it is first necessary to grasp events and processes of the past. In this section I outline the tumultuous sequence of political transformations that comprise recent Spanish history, beginning nearly a century ago.Footnote 5 In 1936, a failed military coup led in part by General Francisco Franco instigated a civil war. This pitted Franco's Nationalist forces—which included monarchists, religious conservatives, and fascists—against Republicans, defenders of the democratic government comprised in part of communists and anarchists. By the time the struggle ended with Franco's victory three years later, approximately 200,000 soldiers had been killed in combat, and another 200,000 civilians had been executed (Preston Reference Preston2012:xvi).Footnote 6

Throughout the war's repressive aftermath, Franco oversaw an authoritarian regime founded on the principles of Nacionalcatolicismo ‘National Catholicism’. Well into the 1950s, the Church pervaded all aspects of social and political life. Moreover, the regime squelched any impulse to resistance through visible threats of power, such as extrajudicial killings. Isolationist policies of this first stretch of dictatorship caused nearly twenty years of economic stagnation while post-war economies elsewhere in Europe thrived. Then, in 1959, the regime implemented an economic stabilization plan by introducing forms of industrial development in emulation of its European neighbors: an open market; a focus on services, such as tourism and banking; and an open-border policy. This period of rapid modernization became known as the milagro español ‘Spanish miracle’, and it lasted for over a decade before stopping short due to an international oil crisis. Spaniards living through this epoch experienced dramatic social changes that created a rupture between two different ways of life under dictatorship. This engendered among some a greater tolerance for a political regime that remained autocratic, thereby spurring the deferral of any historical reckoning.

After Franco's death in 1975, Spain's transition to democracy revolved around an amnesty law that enshrined what became known as the ‘pact of forgetting’ (pacto del olvido), a blanket pardon of any illegal acts or human rights violations, on either side, in the interest of protecting the fledgling democratic state. The pact was seen as a necessary component of the democratic transition and Spain's pursuit of modernity. The investment in amnesty on both sides effectively ensured a complicit oblivion, foreclosing all forms of transitional justice, such as truth commissions and human rights prosecutions, like those later generated by civil and judicial bodies in Argentina and Chile. As Encarnación (Reference Encarnación2014:3) writes, the pact of forgetting ‘succeeded in turning the past into a taboo among ordinary Spaniards, by making discussion of the violence of the Civil War… inappropriate and unwelcome in almost any social context’. And yet, Spain's history was not as easily forgotten as the pact's proponents desired. The absence of any reckoning in the wake of Franco's death fed multiple and conflicting interpretations of the historical record, which live on unabated today.

Around the turn of the twentieth century, a generation after the transition, Spanish historians began to frame talk about the past in terms of victimhood (Labanyi Reference Labanyi2008). This new mode of recollection compelled grassroots efforts to bring to light the traumas inflicted by Franco's regime. Most notably, the Association for the Recovery of Historical Memory, since its inception in 2000, has lobbied for the exhumation and identification of remains found in mass graves throughout the country (see Ferrándiz Reference Ferrándiz2008, Reference Ferrándiz2013; Rubin Reference Rubin2020). The civilian mobilization for restitution eventually sparked legislative action—most notably the Law of Historical Memory of 2007, a largely symbolic gesture that, for the first time, formally condemned the Franco regime. Later, in 2020, the Council of Ministers moved to revise this legislation by drafting a Law of Democratic Memory, which aimed to concretize and expand the provisions set out earlier, in part by requiring the state to oversee the exhumation of mass graves and by outlawing public exaltation of the dictator.Footnote 7

Put forth decades after Franco's death, these memory laws have stoked widespread debate. Whatever their motivation, they consecrate ‘state-approved interpretations of crucial historical events’ (Belavusau & Gliszczynska-Grabias Reference Belavusau, Gliszczynska-Grabias, Belavusau and Gliszczynska-Grabias2017:1) and thus constitute a powerful mode of chronopolitical action. Although they exist elsewhere in Europe, perhaps most notably in relation to the Holocaust, memory laws have garnered potent currency in Spain, where ‘the lack of a formal process of transitional justice and memory legislation during the transition’ created a social, political, and legal vacuum (Aragoneses Reference Aragoneses, Belavusau and Gliszczynska-Grabias2017:177). As Spaniards have grappled with how to address the legacies of war and Franco's dictatorship, there is not much consensus on what those legacies are, or whether discussion is worth having in the first place. In Faber's (Reference Faber2018:165) provocative words, the story of twentieth-century Spain lacks ‘moral closure’. For that reason, I would add, it remains ripe for chronopolitical manipulation.

METHODOLOGY

In the remainder of this article, I perform discourse analysis on extracts of Abascal's speech and social-media posts, drawing from both the linguistic-anthropological methods detailed by Wortham & Reyes (Reference Wortham and Reyes2015) and the discourse-historical approach associated with Wodak (Reference Wodak, Wodak and Meyer2001). After transcribing Abascal's address, I coded every linguistic feature and discursive strategy related to time: explicit references to the temporal frames of past, present, and future; invocations of temporal orders such as linearity, cyclicity, and timelessness; the representation of historical figures and events; and the deployment of mottos, expressions, and symbols, sometimes associated with previous eras. Treating the speech as an interactional event, I engaged in an ‘iterative interpretive process’ by identifying indexical cues that pointed to relevant historical context for Abascal's audience of Spanish supporters; I then traced patterns of such cues across discourse events (Wortham & Reyes Reference Wortham and Reyes2015:141). To that end, since early 2018 I have mined daily Spanish-language Google alerts on the following search terms: Vox and España, memoria histórica ‘historical memory’, and Franco and exhumación ‘Franco and exhumation’. This enabled me to access, read, and annotate journalistic publications that have discussed Vox and pertinent current events, charting the party's burgeoning visibility over the past three years. During this period, I have also followed the Instagram accounts of Santiago Abascal (@santi_abascal) and Vox itself (@vox_es), along with those of other political leaders and parties in Spain, logging descriptions of images, videos, and thematic content. In addition, I have supplemented this growing archive of data with a periodic survey of relevant Twitter accounts, as well as the recording of interviews with figures from the populist radical right on national TV. In my analysis of the speech at Vistalegre, I draw on this original corpus of research alongside the work of social historians who specialize in twentieth-century Spain (Graham Reference Graham2012; Preston Reference Preston2012, Reference Preston2020; Richards Reference Richards2013; among others), instantiating the methodological principle of triangulation at the heart of the discourse-historical approach (see Reisigl Reference Reisigl, Flowerdew and Richardson2017, among others). Attending thus to historical references, I am able to bolster my interpretive claims about the chronopolitical dimensions of Abascal's performance. Ultimately, I hope to show that Vox's temporal gambits are not isolated examples of populist stagecraft but rather mechanisms of a larger political project.

VISTALEGRE PLUS ULTRA: SETTING THE STAGE

On October 6, 2019, Santiago Abascal took the stage at Vistalegre accompanied by his party's Wagnerian hymn and roars of support from a crowd of around 12,000 people.Footnote 8 For just over thirty-three minutes, he stood on a raised dais in the center of the stadium, surrounded by video screens that alternately broadcast images of him speaking, still shots, and the text España Siempre ‘Spain Always’, one of his party's popular mottos at the time (see Figure 2). In such events, as Hodges (Reference Hodges2020:41) reminds us, ‘policy matters less than spectacle’. Still, Abascal put forth a series of Vox's positions on social, cultural, political, and historical questions that, all together, comprised a summary manifesto. After welcoming his audience of ‘compatriots’ and claiming to represent ‘a patriotic majority’, Abascal went on to address a sequence of political flashpoints: the Law of Historical Memory and the impending exhumation of Franco's body from the Valley of the Fallen; the historically corrupt nature of the governing party of social democrats (PSOE); the responsibility to protect unborn children, women, families, and elders; the defense of borders; the questionable science of climate change; the threatening movement for Catalonian independence; and ad hominem criticism of other political leaders. Throughout the speech, Abascal thus projected the ‘oppositional habitus’ (Wodak Reference Wodak2021:69) associated with populist politicians, revealing his party's largely adversarial platform by identifying in turn the many laws, policies, and trends that it identifies as anathema. Below I analyze two stretches of the speech that feature invocations of temporality, drawing from my body of social-media and journalistic data to shed insight on Abascal's methods of chronopolitical persuasion.

Figure 2. Still shot of YouTube video of Abascal's speech at Vistalegre Plus Ultra.

Spain now vs. Spain forever

This first excerpt, which occurred toward the end of the speech, demonstrates how chronopolitical tactics can include the deployment of condensed, familiar slogans that circulate quickly and widely. Before it began, Abascal mocked his adversaries for the derivative mottos that they had recently propagated: España en Marcha ‘Spain on the move’; Ni izquierdas, ni derechas: España ‘Neither leftists, nor conservatives: Spain’; Ahora España ‘Spain now’. After suggesting that these were little more than fanciful catchphrases created by marketing experts, he nevertheless applauded such direct references to Spain and thanked his audience for igniting this trend. He then went on to critique the governing party's new ‘Spain now’ motto, revealing the logic behind Vox's deliberate alternative, ‘Spain forever’.

  1. (1) ‘Vox is just an instrument’ (30:27–31:17)Footnote 9

In this excerpt, Absacal makes direct and implicit references to time, drawing on a topos of inconsistency to represent President Sánchez as egregiously untrustworthy in contrast to his own timeless reliability. In lines 2 and 4, Abascal repeats the phrase ‘a short while ago’ to underscore his rival's recent, supportive stance on regional nationalism. The ‘four nations’ in Spain acknowledged by Sánchez (line 4) comprise the nation-state itself along with three of the country's most culturally distinct autonomous communities: Catalonia, the Basque Country, and Galicia. Abascal goes on to utter a second, contrasting temporal cue—‘today’ (line 5)—to highlight Sánchez's current, contradictory position in support of federal nationalism. As Abascal suggests, this position is indexed succinctly by the president's new motto: ‘Spain now’. He then reiterates the notion of contrast through two temporal deictics, ‘yesterday’ and ‘tomorrow’ (lines 6 and 7), along with references to regional pro-independence parties—Esquerra Republicana of Catalonia and Bildu of the Basque Country. Through such shifts in temporal perspective, Abascal projects Sánchez's vacillation into the future, thereby revealing it to be innate and incurable.

More indirectly, in a rapid-fire aside in line 3, Abascal alludes to a minor brouhaha from four years earlier, when Sánchez appeared onstage in front of a giant video image of the Spanish flag to accept his candidacy as the PSOE's representative in a forthcoming election for the presidency. At the time, critics derided such a gesture from a member of the social-democratic party as a blatantly hypocritical ploy to convince the public of its nationalist proclivities. Abascal delivers this line briskly in a slightly lower pitch; it is meant to seem like a breezy digression, beginning with the discourse marker ‘well’ and ending with the tag question ‘do you remember?’ (line 3). In this casual aside, Abascal mitigates his chronopolitical machinations while offering further evidence of Sánchez's character. Once he has established its inconstant nature, Abascal then asserts a related truth, addressing his audience directly with a declarative statement in line 8: ‘you can't believe anything at all from this individual’. In contrast to the president and the PSOE, Abascal serves as an oppositional alternative: strong, reliable, and consistent over time. Vox, he promises, will not betray the interests of ‘Spaniards’ (line 10)—a term used here as a membership categorization device that points to the ‘patriotic majority’ for whom Abascal claims to speak.

Abascal cites the PSOE's systematic treason as the catalyst for the creation of Vox's current motto, ‘Spain forever’, which had been animating the party's campaign materials and was now flashing periodically on the TV screens surrounding the dais. His explicit references to slogans, both before and during this excerpt, point to his awareness of the power that they wield to condense a political platform into an easily spreadable sound bite. As Wodak (Reference Wodak2021:50) writes, mottos, along with national emblems and flags, function as ‘marketable brands that guarantee recognizability’, providing ways of ‘relating to the remembered (or imagined) present or past’. The antagonistic tension that Abascal sets up between those of Vox and the PSOE represents, metonymically, the stark opposition between the parties’ chronopolitical projects. ‘Spain now’ and ‘Spain forever’ encapsulate distinct and, according to Abascal, incompatible conceptions of time. In response to the short-sighted, predictable temporality of Sánchez and the PSOE, which stretches no further beyond the immediate present, a mere plot point in a linear narrative (Now!), Vox offers its supporters an alternative of timelessness that presupposes a glorious past and promises a prosperous future (Forever!). This claim to a non-linear, eternal conception of time facilitates the party's romanticized representation of Spain's authoritarian past, as I discuss in the next section.

Elsewhere, Vox has repurposed popular slogans from earlier epochs, including the ‘Plus Ultra’ used to brand its second rally at Vistalegre. Meaning ‘further beyond’ in Latin, ‘Plus Ultra’ was first used by the king of Spain in the early sixteenth century ‘to symbolize the dynamism of the new Spanish Empire, in which the sun never set’ (Rama et al. Reference Rama, Zanotti, Turnbull-Dugarte and Santana2021:7). The expression appears today in a coat of arms on the national flag, recognizable (if not exactly intelligible) to the average Spaniard. Another motto, ‘the living Spain’ (la España Viva), also served the party throughout its months of campaigning, perhaps most visibly in the party's release of an online, downloadable manifesto before the 2018 elections in Andalusia: ‘100 measures for the living Spain’ (see Figure 3).Footnote 10 As Casals (Reference Casals2020:30) points out, the expression ‘living Spain’ implies a ‘dead Spain’ or more generally an ‘anti-Spain’, a concept that, historically, comprised a mix of liberals, leftists, and regional nationalists who opposed the apparatus of Franco's Nacionalcatolicismo. Such historical allusions are no doubt deliberate. Vox has strived to create ‘maximum political polarization’ by capitalizing on a ‘simplistic duality’ from yore (Casals Reference Casals2020:30; see also Rama et al. Reference Rama, Zanotti, Turnbull-Dugarte and Santana2021:117–18). The use of ‘Spain forever’ alongside these other mottos works to conjure a semiotic realm of timelessness that confirms the country's eternal greatness, making possible Abascal's national-historical project—not to ‘win Spain’, as he says in line 14, but to make Spain win through the realization of Vox's agenda. He reminds his audience that he uttered these words a year earlier (line 13), thereby evoking the topos of (in)consistency yet again to highlight the contrast between his party's stalwart convictions and the dubious principles of the PSOE.

Figure 3. The cover of Vox's ‘100 measures for the living Spain’, an online manifesto published in October 2018.

Personalizing the past

This second excerpt from Abascal's speech occurred shortly after it began, following expressions of gratitude for the crowd and the familiar invocation of a topos of threat, in this case from ‘enemies… who want to break apart our country’. Abascal went on to specify who, exactly, these enemies are, animating a collocation that had appeared throughout Vox's public discourse: la dictadura progre ‘the progressive dictatorship’. Such a phrase instantly conjures Franco's long-running regime while reimagining its present-day incarnation as leftist dogma. Before the excerpt began, Abascal alluded to the exhumation of Franco's remains, criticizing the PSOE for politicizing the event and thus committing an act of totalitarismo depravado ‘depraved totalitarianism’, again resignifying a charged term for a form of authoritarianism. He went on in (2) below.

  1. (2) ‘To force some of those Spaniards to condemn their grandparents’ (5:31–7:13)

Here, Abascal purports to reveal the various chronopolitical objectives behind the PSOE's campaign to exhume Franco's remains from the Valley of the Fallen and to repurpose the mausoleum as a lieu de mémoire that both condemns the dictatorship and teaches the public about it (see Comisión de expertos 2011). As he sees it, the PSOE is driven to achieve multiple goals through the ‘depraved’ act of digging up a body and prohibiting its family from deciding where to rebury it. Abascal's exaggerated litany of revelations, amplified rhetorically through his repetition of the word ‘objective’, culminates in line 7—‘and we have realized that!’, earning him one of the longest stretches of applause during the entire speech, replete with indecipherable chants in the video recording. Exposing his enemies’ motives even further, Abascal goes on to identify their intention to ‘muzzle historians, muzzle Spaniards’, who have both been pummeled by the progressive left's imposition of its version of the past, epitomized by its plans to exhume Franco's remains (line 11). Abascal then appeals strategically to the personal experience of historical time, invoking a figure that appears elsewhere in his campaign propaganda: abuelos—that is, grandparents.

Born in 1976, Abascal was forty-three at the time of Vistalegre Plus Ultra. From his position in the life course, ‘grandparents’ signifies the last generation of Spaniards who experienced the war and its repressive aftermath firsthand. In Spain today, the kinship term thus resonates with a semiotic charge that is at once affective and historical.Footnote 11 A short while after the rally, for example, Abascal launched an advertisement for a regional campaign in Galicia that featured a video of his ninety-one-year-old abueliña, who hailed from there originally. Given the temporal rhythms caused by historical events in Spain, marking generational cohorts in profound but distinct ways, such invocations of grandparents prove to be an effective chronopolitical strategy. As Richards (Reference Richards2013:25), a social historian, has written, ‘generational identity’ in the Peninsula has become ‘a significant influence on looking back at the conflict, though cohort-specific perceptions’ have been ‘qualified by wartime allegiances and experiences, as well as by competing identities of social class and religion’. Abascal and Sánchez, now in their forties, along with many of their political opponents, might be considered what Richards refers to as ‘grandchildren of the war’ (Reference Richards2013:32).

Abascal exploits this generational dimension of historical meaning-making by aiming his words at any grandchildren in the audience who reject the progressive left's insistence on redressing what it understands to be historical wrongs. In the speech, he equates and conflates the opposing sides of the war among a crowd of peers serving as proxies for their predecessors, alluding to their physical proximity in the present—‘elbows’ and ‘seats’ side by side (line 12). To dilute the friction from this heterogeneous kinship, Abascal emphasizes what the audience must share as ‘sensible Spaniards’ (line 10): the common-sense desire to avoid blaming the old for whatever the past may have required them to do. Referring to the violent events of the 1930s as ‘our sad civil war’ (line 14), Abascal impedes any epistemological attempt at historical reckoning, appealing instead to his audience's affective reason and sense of moral personhood: What kind of person sits in judgement of the elderly, regardless of their past actions? The answer is clear: only the progressive left, dogmatic and polarizing, would ‘force [obligar] some… Spaniards to condemn their grandparents’ (line 11). The verb in Spanish that Abascal uses here (and a few lines later)—obligar—works to establish the left's position as a morally infused imperative. Abascal thus invokes a topos of burden, promising that Vox will alleviate its supporters of the discomfort of decrying forebears, as well as any encumbrance to act against their will.

Filtering the past through the personal, Abascal engages in chronopolitical tactics that aim to displace nuanced accounts of historical record with its various emotional resonances in the present. As Abascal observes matter-of-factly later in the speech, ‘nobody wants to feel shame for their elders’. To avoid such an unfortunate situation, he dilutes whatever tension existed between Nationalists and Republicans in the ‘sad’ fratricidal conflict of the 1930s, deferring any accountability that might make their offspring uncomfortable today. Among this younger generation, the love for a unified, post-reconciliation Spain (line 16)—a retrotopic vision that entails a timeless sense of nationalism (Bauman Reference Bauman2017)—constrains possibilities for engaging with the past. Abascal reiterated this very point, along with his allusion to the condemnation of grandparents, in an Instagram post of a clip of this excerpt the day after Vistalegre took place (see Figure 4).Footnote 12

Figure 4. Abascal posts a clip about condemning grandparents the day after Vistalegre.

Temporal conflation of then with now

Vox has also mined historical archives—particularly those that contain artifacts from the initial stages of the war—to engage in chronopolitical combat with Sánchez and his governing party. On the day of the exhumation, for example, just over two weeks after he delivered the speech at Vistalegre, Abascal expressed outrage in a tweet that comprised two black-and-white photographs taken during the conflict eighty years earlier (Figure 5). The tweet included the antagonistic accusations put forth by Vox in the weeks that preceded Franco's disinterment, many of which Abascal voiced at Vistalegre (see excerpt (2)).

Figure 5. A tweet from Abascal on the day of the exhumation (October 24, 2019).

In addition to such charged rhetoric, Abascal again showcased one of his chronopolitical strategies by tampering with the dominant conception of time as linear progression. The gruesome images appended to his tweet featured militia members during the war posing with cadavers that had been removed from desecrated tombs. These soldiers formed part of the Popular Front, a coalition of left-leaning factions that included the PSOE. Abascal's spotlight on the Front's acts of violence in the beginning stages of the conflict effectively obscured the years of institutional terror inflicted by Franco after the Nationalist victory. Suggesting that Sánchez's government ‘take the same picture’ as its predecessors, Abascal framed the exhumation of Franco as a hateful act of equally grisly profanity. The reiterative nature of this hypothetical snapshot dissolved any meaningful distinction between then and now, evidencing, again, the PSOE's hardwired lack of morality. Abascal went on to affirm a common-sense truth that the progressive left chooses to ignore—‘one must respect the dead’—enabling him to equate the dictator with Pasionaria, a communist revolutionary during the war who became a mythical hero for Republicans. Among Abascal's followers on Twitter, these brazen rhetorical moves proved effective. By the denouement of the news cycle that covered the exhumation, his post had been retweeted nearly 7,000 times.

Vox has enacted such temporal conflations with respect to members of its own party as well, although to quite different effects. During the first round of national elections in 2019, for example, about six months before Vistalegre, Abascal kicked off his campaign for the presidency in Covadonga, the site of a battle in 722 that is popularly thought to have started the 700-year ‘reconquest’ of the Peninsula from Muslim occupiers (see Figure 6). As he stood at the base of a statue of Don Pelayo, the fabled initiator of that skirmish, Abascal again invoked a topos of threat, railing in fiery terms against ‘the Islamists’ (los islamistas).

Figure 6. Abascal announces his campaign for the presidency in Covadonga (April 12, 2019).Footnote 13

As he did with Franco and Pasionaria, Abascal thus established his likeness to a historical figure associated with the defense of Spanish nationhood, conflating himself in the present with Don Pelayo in the past. But Vox's chronopolitical maneuvers did not end there; they incorporated the future as well. During his pronouncement, as the photograph shows, Abascal was surrounded by supporters holding signs that exhorted Spaniards to look forward: ‘¡Adelante!’. His political performance thus included card-carrying members of Vox, complicit in a production of simultaneity in which the temporal orders of past, present, and future had converged, thereby subverting hegemonic conceptions of chronological time. Such a theatrical display recalls Benjamin's (Reference Benjamin1968/2019) notion of ‘messianic time’, which dissolves linearity and contains the potential for revolution. Here, Abascal stages the topos of savior common in much populist rhetoric, revealing himself to be a redemptive hero for his people. Elsewhere in Spain that same day, regional candidates of the party launched campaigns beside the statues of other historical figures, including El Cid, a medieval knight, and Mariano Álvarez de Castro, a nineteenth-century military officer. Time-warping spectacle was thus a calculated mechanism of their political operation.

The freedom to opine about the past

Vox's chronopolitical tactics also include metapragmatic talk about the act of historical interpretation itself. Explicit claims about how it engages with the past ostensibly index the party's transparency while enabling it to propagate particular accounts surreptitiously. Since the outset, Vox has repeatedly accused the left of imposing a ‘sectarian vision’ of Spanish history, aiming to destabilize the dominant historiography on which their vision is based. In the following excerpt, a stump speech that Abascal gave in 2018, he both reveals a positive personal stance on the relativity of historical meaning and pushes a pointed version of the past.

  1. (3) ‘The obligatory interpretation of what happened’Footnote 14

History, as Abascal claims to understand it, is merely a matter of opinion. And Vox, unlike its opponents, accommodates a multiplicity of them. To illustrate his party's interpretive largesse, Abascal animates conflicting accounts of the causes of the war. He first offers his unorthodox version in lines 3 through 7, highlighting a violent event that took place in 1934, two years before the war began: an attempted coup by an earlier incarnation of the party now in power, the PSOE, which resulted in 1,500 deaths. Abascal then articulates the dominant perspective held by historians and much of the public today, referencing the failed military coup in which Franco participated on July 18, 1936 (line 9). As Irvine (Reference Irvine2004:107) writes about the semiotics of time, temporalities ‘often… come in pairs, as ways in which one compares and assesses possible worlds, whether these worlds are different aspects of one's own experience or different hypothetical realms’. Here, Abascal illustrates this sometimes confounding relationality by presenting two different historical facts and the conflicting historicities that they make possible. Resorting to a topos of history, he both throws into question common knowledge about Spain's past and legitimizes Vox's opposition to the establishment that accepts it. The bursts of applause from members of the audience (lines 4, 6, and 15) suggest their avid support for their ‘freedom to opine’ about historical matters, as well as, perhaps, the specific version of events that Abascal puts forth.

Advocating for relief from the ‘obligation’ to interpret the past in a particular way, Abascal also evokes, once again, the topos of burden. He accuses the PSOE of imposing a loaded account of the past that foregrounds the suffering caused by the dictatorship, while himself magnifying Republican violence before the war. The ‘freedom to opine’—that is, the freedom ‘to have opinions about our past as we understand it, as we so wish’ (lines 12–13)—liberates Vox's members from readings of the past that serve the progressive left. Vox's partial perspective becomes reinterpreted among its supporters as a monolithic version of the past, resonant with truth because of its genesis from outside a domain of political correctness. As Preston (Reference Preston2020:548–49) has observed, such practices essentially ‘recycle the basic theses of Francoist propaganda’ from decades earlier, as their advocates reject outright any form of critical historiography. Borrowing such chronopolitical tactics from the regime, Abascal signals Vox's political commitments, including a strong aversion to liberal democracy if not an outright embrace of authoritarianism (see Rama et al. Reference Rama, Zanotti, Turnbull-Dugarte and Santana2021:120).

A TURN TOWARD THE FUTURE

Given the particularities of recent Spanish history, as well as Spain's history of dealing with its past, time is likely to remain a potent site for doing politics in the Peninsula. The populist radical right in particular shows no sign of easing its enactment of chronopolitics through strategies of argumentation that entail dimensions of time, driving their use of slogans, temporally confused rhetoric, and metapragmatic talk. On July 19, 2021, for example, the Council of Ministers approved the Law of Democratic Memory, marking the bill's last stop before it heads to the Courts for ratification. The following day Vox's official Instagram account posted a videoclip from Vistalegre Plus Ultra titled Ya lo advertimos en 2019 (‘We warned about it in 2019’)—a reconfiguration of fragments from the speech that culminated in Abascal's remarks about muzzling historians and condemning grandparents. Since the party's formation in 2013, Vox's public discourse has been defined by such persistent messaging, drawing on topoi of threat and saviorhood to legitimize its claims to authority.

As I discuss at length above, Vox's chronopolitical tactics have proven effective through its leaders’ various appeals to feeling—about Catalonia, liberty, or grandparents. But the party has also made strategic pleas to the mind. In March 2021, Vox spearheaded the publication of an edited volume called ‘Memoria histórica’: Amenaza para la paz en Europa (‘“Historical memory”: A threat to peace in Europe’; see European Conservatives and Reformists (2020). The tome includes fifteen essays penned by conservative historians and writers who, through recourse to ‘data and facts’, expose the ‘fallacious Spanish memory movement’.Footnote 15 Here, the radical right makes an intellectual claim to authority, brandishing terms of epistemological validity associated with sound scholarly research. Like other parties of its ilk, Vox has managed to ‘graft conservative ideologies onto progressive vocabulary, thus reversing the semantics’ of the opposition's terms (Borba, Hall, & Hiramoto Reference Borba, Hall and Hiramoto2020:4). Recruiting historians into such chronopolitical projects, the radical right throws into question conventional wisdom about the past, as well as the production of scholarly knowledge in general.

Indeed, Vox's public discourse reveals how a political party may galvanize a nationalist enterprise by, in the words of Hannah Arendt (Reference Arendt1967:52), ‘blurring the dividing lines between fact, opinion, and interpretation’ with regard to matters of historical meaning. Authority is no longer generated through reference to official narratives, along with credible forms of knowledge about the past, such as archival documents and personal testimony. Instead, as Abascal has repeatedly insisted, the interpretation of history is necessarily contingent: ‘to each their own’, as he said at Vistalegre. Ognjenovic & Jozelic (Reference Ognjenovic, Jozelic, Ognjenovic and Jozelic2021:2) remark on the effects of such doctrine in the former Yugoslavia, where nationalist parties have ‘succeeded in hijacking’ a common historical narrative across the Balkan states, preventing any rapprochement among them. Revisionist projects succeed in large part because they are sanctioned by institutional authorities that foreclose not only on the hope for reconciliation, but also on the very possibility of debate.

Populist radical-right movements exploit, to great effect, the ‘generally weak sense of historiographical consciousness’ in most contemporary societies today (Richards Reference Richards2013:357). Their relentless revisionism calls for an urgent response: a concerted intervention into the realm of public education. In Spain, for example, the current Law of Democratic Memory includes a specific provision about updating and standardizing curricular content in secondary schools with regard to the war and Francoist repression. This does not mean, as the radical right argues, indoctrination through the progressive left's ‘sectarian vision’ of the past, but rather, ideally, nuanced engagement with a complex historical record and an introduction to the tools of critical historiography. Vox's unique popularity among younger voters, as Rama et al. (Reference Rama, Zanotti, Turnbull-Dugarte and Santana2021:108) remark, bodes well for the party's longevity and thus ‘signals troubling times ahead for those who defend socio-liberal and cosmopolitan values’ in Spain. An early and persistent presence in the educational lives of Spanish youngsters, however, could prove an effective response to such a grim prognosis. Although the demographics of far-right adherents elsewhere may differ from those in the Peninsula, such an admonition surely applies.

Footnotes

*

I am grateful to the editors of this journal, Tommaso Milani and Susan Ehrlich, and to two anonymous reviewers, whose thorough and insightful feedback helped me improve this manuscript considerably. I would also like to thank Hilary Parsons Dick and Alejandro Paz, who organized a panel titled ‘Complicity, secrecy, revelation’ at the annual meeting of the American Anthropological Association in 2019, where I first presented many of the ideas that appear here. Thanks as well to Jessica R. Greenberg, our panel's brilliant discussant, whose invaluable comments helped me envision how to expand my article. In addition, I am (once again) indebted to Cécile Evers, whose astute feedback helped guide me through revisions. Lastly, I thank Adam Romero for his sharp late-stage intervention. Any faults that remain are my own.

1 A video recording of this event, titled Discurso de Santiago Abascal en Vistalegre Plus Ultra, is available on YouTube: https://www.youtube.com/watch?v=zDOvL1CDZeo; accessed April 10, 2022.

2 For exceptions, see López-Rabadán & Doménech-Fabregat Reference López-Rabadán and Doménech-Fabregat2021; Rama, Zanotti, Turnbull-Dugarte, & Santana Reference Rama, Zanotti, Turnbull-Dugarte and Santana2021; Turnbull-Dugarte Reference Turnbull-Dugarte2019a,Reference Turnbull-Dugarteb. For scholarship on leftist populism in Spain, see, among others, Sola & Rendueles Reference Sola and Rendueles2018.

3 See voxespana.es; accessed April 10, 2022.

4 Bakhtin (Reference Bakhtin1981) first articulated the concept of chronotope to describe the representational ground of time, space, and voice that governs literary discourse, making it identifiable as a particular genre. Sociocultural approaches to language have since used the concept to illuminate the ways that individuals create and interpret meaning in everyday encounters (see, first, Agha Reference Agha2007).

5 Of course, this is an incomplete history. I have tried to distill the main political events and processes since the civil war that, today, most often get taken up in chronopolitical rhetoric.

6 Paul Preston (Reference Preston2012), a well-known British historian and specialist in modern Spain, acknowledges that there remains some debate over these statistics. He also points out that, significantly, both sides participated in the violence. Republican factions tortured and killed army officers and Catholic clergy, totaling approximately 50,000 of the victims of direct warfare. Nevertheless, their acts were impelled more by outrage than determined by deliberate policy, and they waned considerably as the war raged on.

7 At the time I am writing in early 2022, this proposed law has yet to be officially approved.

8 The official Vox hymn can be heard on YouTube, Vox – Himno electoral 2019: https://www.youtube.com/watch?v=KApLvLP7MxE&t=100s; accessed April 10, 2022.

9 Given the monologic nature of these excerpts, I have broken them up into rhythmic units that correspond more or less to distinct ideas. This is meant to organize and facilitate comprehension of my analysis. In my transcripts I use double parentheses (()) to indicate the audience reaction of applause; I use brackets [ ] for clarifying information that was not uttered.

10 A pdf of this manifesto is available at https://www.voxespana.es/noticias/100-medidas-urgentes-vox-espana-20181006; accessed April 10, 2022.

11 Such a reference presumes an average age of around forty or younger among members of the audience. In fact, Rama et al. (Reference Rama, Zanotti, Turnbull-Dugarte and Santana2021) describe the typical profile of Vox supporters (in contrast to those of many other populist radical right parties) as male, not necessarily educated, and sometimes young.

12 Interestingly, this is not a direct quotation from the speech but rather a reconfiguration of various fragments to fit the medium of Instagram.

13 This photograph was included in an article titled Abascal a los pies de Don Pelayo (‘Abascal at the feet of Don Pelayo’) on El Español, an independent online newspaper, published on April 12, 2019. See https://www.elespanol.com/espana/politica/20190412/abascal-don-pelayo-espana-cuestionada-separatistas-islamistas/390461839_0.html; accessed April 10, 2022.

14 The YouTube video of this speech no longer exists. At the time I am writing, it is already three years old—an eternity in the hyper-charged mediasphere in which Vox and its peers operate. Here, I am using a transcript of the speech that I made when the video was released in 2018. Unfortunately, I did not measure the duration of the applause breaks.

15 These quotations appear in a press release that was published on Vox's official website on March 18, 2021. The release is titled Hermann Tertsch nos presenta el nuevo libro ‘Memoria histórica’: Amenaza para la paz en Europa (‘Hermann Tertsch presents to us the new book “Historical memory”: A threat to peace in Europe’); see https://www.voxespana.es/noticias/hermann-tertsch-nos-presenta-el-nuevo-libro-memoria-historica-amenaza-para-la-paz-en-europa-20210318; accessed April 10, 2022.

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Figure 1. Santiago Abascal's mobile Instagram page with a YouTube link to Vistalegre Plus Ultra (November 1, 2021).

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Figure 2. Still shot of YouTube video of Abascal's speech at Vistalegre Plus Ultra.

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Figure 3. The cover of Vox's ‘100 measures for the living Spain’, an online manifesto published in October 2018.

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Figure 4. Abascal posts a clip about condemning grandparents the day after Vistalegre.

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Figure 5. A tweet from Abascal on the day of the exhumation (October 24, 2019).

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Figure 6. Abascal announces his campaign for the presidency in Covadonga (April 12, 2019).13