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Cash and Customers: Theatre Revenue and the National Economy
Published online by Cambridge University Press: 15 January 2009
Abstract
While statistical information on certain sectors of the British theatre is slowly becoming available – notably from the Arts Council and the Society of West End Theatre, as also from researchers in the Department of Arts Administration at the City University – few attempts have yet been made to draw useful conclusions from these figures, or to deduce how they might be helpful in terms of forward-planning and projections. In the following article. Paul Huntington examines the relationship between theatre revenue and total consumer expenditure, in the context of published figures which illustrate the changing national economic picture of the past decade. He examines not only the way in which these figures tend, naturally enough, to confirm certain expectations – for example, concerning the impact of tourism on the theatre – but also less expected findings, such as the relative upsurge in the fortunes of the regional theatres at a time of slump in the commercial sector of the West End.
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- Research Article
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- Copyright © Cambridge University Press 1988
References
Notes and References
1. The Stage and Television Today, 24 Jan. 1980.
2. The Stage and Television Today, 10 July 1986.
3. The UK Economy (Weidenfeld and Nicholson, 1986), p. 203.
4. All figures have been adjusted for inflation, calculated as an average figure for the period (year) in question.
5. The Stage and Television Today, 24 Jan. 1980.
6. The Times, 16 March 1983.
7. The Stage and Television Today, 29 May 1980.
8. The UK Economy, p. 10 (Table 1).
9. The Politics of Thatcherism (Lawrence and Wishart, 1983), p. 73.
10. The Stage and Television Today, 29 May 1980.
11. Ibid.
12. The Policy Studies Institute, No 615 (September 1983).
13. See, for example, The Times, 16 March 1983.
14. The Times, 10 March 1982.
15. The Times, 16 March 1983.
16. The Times, 14 March 1984.
17. Untitled ACGB report, Jan. 1984, p. 6.
18. Caroline Gardiner, West End Theatre Audience Report, City University, 1986.
19. West End Theatre Audience Report, Section 1.
20. Annual Abstract of Greater London Statistics, Vol 18 (London Research Centre, 1987), p. 76.
21. Ibid.
22. West End Theatre Audience Report, Section 1.
23. Ibid., p. xiii.
24. Ibid., p. 103.
25. Ibid., p. 7.
26. Unadjusted regional house values, from untitled ACGB Report, 1982–83.
27. Unadjusted regional house values, from Drama Attendance 1984–85 andDrama Attendance 1985–86.