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The record industry: the growth of a mass medium

  • Pekka Gronow

Common sense tells us that sound recording — that is, records and cassettes - is a mass medium just newspapers, films or television. In industrialised countries, listening to records is just as much part of everyday life as reading the newspaper or listening to the radio. A Swedish survey made in 1976 (Anon. 1979, pp. 85–8) indicates that, on average, Swedish adults spent thirty-five minutes daily reading newspapers, thirty-three minutes listening to records or cassettes and one minute watching films. Watching films on television was not included, but neither was listening to records on the radio.

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Books and article

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Popular Music
  • ISSN: 0261-1430
  • EISSN: 1474-0095
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