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The Colbert Bump in Campaign Donations: More Truthful than Truthy

Published online by Cambridge University Press:  18 June 2008

James H. Fowler
Affiliation:
University of California, San Diego

Extract

Stephen Colbert hosts a comedy television program called The Colbert Report (the t at the end is silent—both of them!) in which he parodies personality-based news shows like The O'Reilly Factor that have become popular during the last 10 years. In an effort to make fun of these (usually conservative) personalities who engage in non-stop self-promotion, Colbert frequently trades outlandish claims for laughs. Among these is the claim that anyone who comes on the Report receives the “Colbert bump,” immediately vaulting the guest to stardom, fame, and fortune. Like Midas turning everything he touches to gold, Stephen Colbert can turn losers into winners, just by interviewing them on his show (but, ahem, he would never actually interview a loser now would he?).

Type
Features
Copyright
Copyright © The American Political Science Association 2008

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References

Bosman, Julie. 2007. “Serious Book to Peddle? Don't Laugh, Try a Comedy Show.” New York Times, February 25, 3.Google Scholar
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Rasmussen Reports. 2007. “Comedian Colbert Reaches Double Digits As Third-Party Candidate.” October 24. http://www.rasmussenreports.com/public_content/politics/election_2008_1/2008_presidential_election/comedian_colbert_reaches_double_digits_as_third_party_candidate (December 1, 2007).Google Scholar
Rasmussen Reports. 2007. “Stephen Colbert Tops Ron Paul and Dennis Kucinich in Presidential Poll” October 30, 2007. http://www.rasmussenreports.com/public_content/politics/election_2008_1/2008_presidential_election/stephen_colbert_tops_ron_paul_and_dennis_kucinich_in_presidential_poll (December 1, 2007).Google Scholar
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