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Using the media during Mental Health Week

  • Rob Kay (a1), Barbara Martin (a2), Doreen Kelly (a3) and Cameron Stark (a4)
Abstract

The mass media is an important source of public information on mental health issues. A two-page insert in 11 local Ayrshire newspapers was purchased to coincide with the Mental Health Weeks in 1994 and 1995. Using a quota sampling technique, 379 adults were questioned on their views and recollection of the insert in 1994, and a further 365 in 1995. It had been seen by 27% of 1994 respondents, and by 22% in 1995. Of these, 80% in each sample had read at least part. Local details were best remembered, and information on the nature of mental illness was regarded as the most helpful part of the insert. The newspaper articles provided a way of contacting a substantial proportion of the adult population of the area.

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Copyright
This is an Open Access article, distributed under the terms of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Barker, C., Pistrang, N., Shapiro, D. A., et al (1993) You in mind: a preventive mental health television series. British Journal of Clinical Psychology, 32, 281293.
Berlin, F. S. & Malin, H. M. (1991) Media distortion of the public's perception of recidivism and psychiatric rehabilitation. American Journal of Psychiatry, 148, 15721576.
Lopez, L. R. (1991) Adolescents' attitudes towards mental illness and perceived sources of their attitudes: an examination of pilot data. Archives of Psychiatric Nursing, 5, 271280.
Torrey, E. F. (1994) Violent behaviour by individuals with serious mental illness. Hospital and Community Psychiatry, 45, 653662.
Wolff, G., Pathare, S., Craig, T., et al (1996) Public education for community care. A new approach. British Journal of Psychiatry, 168, 441447.
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BJPsych Bulletin
  • ISSN: 0955-6036
  • EISSN: 1472-1473
  • URL: /core/journals/bjpsych-bulletin
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Using the media during Mental Health Week

  • Rob Kay (a1), Barbara Martin (a2), Doreen Kelly (a3) and Cameron Stark (a4)
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