Skip to main content
×
Home
    • Aa
    • Aa

Young adults’ responses to alternative messages describing a sugar-sweetened beverage price increase

  • Sarah E Gollust (a1), Xuyang Tang (a1), James M White (a2), Simone A French (a3), Carlisle Ford Runge (a4) and Alexander J Rothman (a5)...
Abstract
Abstract Objective

Many jurisdictions in the USA and globally are considering raising the prices of sugar-sweetened beverages (SSB) through taxes as a strategy to reduce their consumption. The objective of the present study was to identify whether the rationale provided for an SSB price increase affects young adults’ behavioural intentions and attitudes towards SSB.

Design

Participants were randomly assigned to receive one of eight SSB price increase rationales. Intentions to purchase SSB and attitudes about the product and policy were measured.

Setting

A forty-six-item cross-sectional Internet survey.

Subjects

Undergraduate students (n 494) at a large US Midwestern university.

Results

Rationale type was significantly associated with differences in participants’ purchasing intentions for the full sample (F 7,485=2·53, P=0·014). Presenting the rationale for an SSB price increase as a user fee, an effort to reduce obesity, a strategy to offset health-care costs or to protect children led to lower SSB purchasing intentions compared with a message with no rationale. Rationale type was also significantly associated with differences in perceptions of soda companies (F 7,485=2·10, P=0·043); among low consumers of SSB, messages describing the price increase as a user fee or tax led to more negative perceptions of soda companies.

Conclusions

The rationale attached to an SSB price increase could influence consumers. However, these message effects may depend on individuals’ level of SSB consumption.

  • View HTML
    • Send article to Kindle

      To send this article to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

      Note you can select to send to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

      Find out more about the Kindle Personal Document Service.

      Young adults’ responses to alternative messages describing a sugar-sweetened beverage price increase
      Available formats
      ×
      Send article to Dropbox

      To send this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your Dropbox account. Find out more about sending content to Dropbox.

      Young adults’ responses to alternative messages describing a sugar-sweetened beverage price increase
      Available formats
      ×
      Send article to Google Drive

      To send this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about sending content to Google Drive.

      Young adults’ responses to alternative messages describing a sugar-sweetened beverage price increase
      Available formats
      ×
Copyright
Corresponding author
* Corresponding author: Email sgollust@umn.edu
Linked references
Hide All

This list contains references from the content that can be linked to their source. For a full set of references and notes please see the PDF or HTML where available.

2. LR Vartanian , MB Schwartz & KD Brownell (2007) Effects of soft drink consumption on nutrition and health: a systematic review and meta-analysis. Am J Public Health 97, 667675.

3. VS Malik , BM Popkin , GA Bray et al. (2010) Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes: a meta-analysis. Diabetes Care 33, 24772483.

4. KD Brownell & TR Frieden (2009) Ounces of prevention – the public policy case for taxes on sugared beverages. New Eng J Med 360, 18051808.

5. LM Powell & FJ Chaloupka (2009) Food prices and obesity: evidence and policy implications for taxes and subsidies. Milbank Q 87, 229257.

7. AJ Rothman & P Salovey (1997) Shaping perceptions to motivate healthy behavior: the role of message framing. Psychol Bull 121, 319.

8. D Scheufele (1999) Framing as a theory of media effects. J Commun 49, 103122.

9. A Tversky & D Kahneman (1981) The framing of decisions and the psychology of choice. Science 211, 453458.

10. L Nixon , P Mejia , A Cheyne et al. (2015) Big Soda’s long shadow: news coverage of local proposals to tax sugar-sweetened beverages in Richmond, El Monte and Telluride. Crit Public Health 25, 333347.

11. J Niederdeppe , SE Gollust , MP Jarlenski et al. (2013) News coverage of sugar-sweetened beverage taxes: pro- and antitax arguments in public discourse. Am J Public Health 103, e92e98.

12. J Jou , J Niederdeppe , CL Barry et al. (2014) Strategic messaging to promote taxation of sugar-sweetened beverages: lessons from recent political campaigns. Am J Public Health 104, 847853.

15. CL Barry , J Niederdeppe & SE Gollust (2013) Taxes on sugar-sweetened beverages: results from a 2011 national public opinion survey. Am J Prev Med 44, 158163.

16. EA Donaldson , JE Cohen , L Rutkow et al. (2015) Public support for a sugar-sweetened beverage tax and pro-tax messages in a Mid-Atlantic US state. Public Health Nutr 18, 22632273.

17. J Niederdeppe , SE Gollust & CL Barry (2014) Inoculation in competitive framing: examining message effects on policy preferences. Public Opin Q 78, 634655.

18. SN Bleich , BJ Herring , DD Flagg et al. (2012) Reduction in purchases of sugar-sweetened beverages among low-income black adolescents after exposure to caloric information. Am J Public Health 102, 329335.

19. CA Nathanson (1999) Social movements as catalysts for policy change: the case of smoking and guns. J Health Polit Pol Law 24, 421488.

20. DP Haider-Markel & MR Joslyn (2001) Gun policy, opinion, tragedy, and blame attribution: the conditional influence of issue frames. J Polit 63, 520543.

21. D Chong & JN Druckman (2007) Framing theory. Annu Rev Polit Sci 10, 103126.

22. SE Gollust , CL Barry & J Niederdeppe (2014) Americans’ opinions about policies to reduce consumption of sugar-sweetened beverages. Prev Med 63, 5257.

23. DJ Hardisty , EJ Johnson & EU Weber (2010) A dirty word or a dirty world? Attribute framing, political affiliation, and query theory. Psychol Sci 21, 8692.

24. VE Hedrick , DL Comber , PA Estabrooks et al. (2010) The beverage intake questionnaire: determining initial validity and reliability. J Am Diet Assoc 110, 12271232.

27. LM Powell , JF Chriqui , T Khan et al. (2013) Assessing the potential effectiveness of food and beverage taxes and subsidies for improving public health: a systematic review of prices, demand and body weight outcomes. Obes Rev 14, 110128.

29. E Han & LM Powell (2013) Consumption patterns of sugar-sweetened beverages in the United States. J Acad Nutr Diet 113, 4353.

30. S Park , S Onufrak , B Sherry et al. (2014) The relationship between health-related knowledge and sugar-sweetened beverage intake among US adults. J Acad Nutr Diet 114, 10591066.

31. S Park , L Pan , B Sherry et al. (2014) Consumption of sugar-sweetened beverages among US adults in 6 states: Behavioral Risk Factor Surveillance System, 2011. Prev Chronic Dis 11, 130304.

32. JP Block , A Chandra , KD McManus et al. (2010) Point-of-purchase price and education intervention to reduce consumption of sugary soft drinks. Am J Public Health 100, 14271433.

33. B Elbel , GB Taksler , T Mijanovich et al. (2013) Promotion of healthy eating through public policy: a controlled experiment. Am J Prev Med 45, 4955.

34. JJS Jue , MJ Press , D McDonald et al. (2012) The impact of price discounts and calorie messaging on beverage consumption: a multi-site field study. Prev Med 55, 629633.

35. RH Lustig , LA Schmidt & CD Brindis (2012) Public health: the toxic truth about sugar. Nature 482, 2729.

36. G Kraft-Todd , E Yoeli , S Bhanot et al. (2015) Promoting cooperation in the field. Curr Opin Behav Sci 3, 96101.

37. WE Waterlander , CN Mhurchu & IH Steenhuis (2014) Effects of a price increase on purchases of sugar sweetened beverages. Results from a randomized controlled trial. Appetite 78, 3239.

Recommend this journal

Email your librarian or administrator to recommend adding this journal to your organisation's collection.

Public Health Nutrition
  • ISSN: 1368-9800
  • EISSN: 1475-2727
  • URL: /core/journals/public-health-nutrition
Please enter your name
Please enter a valid email address
Who would you like to send this to? *
×

Keywords:

Type Description Title
WORD
Supplementary Materials

Gollust supplementary material
Table S1

 Word (14 KB)
14 KB

Metrics

Altmetric attention score

Full text views

Total number of HTML views: 27
Total number of PDF views: 201 *
Loading metrics...

Abstract views

Total abstract views: 702 *
Loading metrics...

* Views captured on Cambridge Core between September 2016 - 24th September 2017. This data will be updated every 24 hours.