In constructing this edition in the role as ‘guest editors’ Alan Aldridge and I believe that the theme of consumerism to be both stimulating and timely for social policy. The implications of consumerism – as a political ideology, as a set of social movements, and as the values of a consumer society – are being felt in a wide range of policy areas. Within social policy analysis, consumerism, along with welfarism, clientism and privatism has been advanced as one of the four key elements in the provision of and public orientation towards welfare services. Within sociology, there has been a rapid growth of books and journal articles addressing consumption as a key concept in the analysis of contemporary culture. One manifestation of this is the recent launch of the international Journal of Consumer Culture.