This volume demonstrates how readers can become more effective parents, teachers, students, coaches, managers, or work supervisors, while also gaining practical skills to enhance their self-motivation, communication skills, and intervention acumen. The first eight chapters explain evidence-based principles from applied behavioral science (ABS) that can be used to improve the human dynamics of any situation involving behavior. Fundamentals from humanism are integrated strategically to show how an ABS intervention can be more acceptable, influential, and sustainable. The following twelve chapters detail the deployment of ABS interventions to optimize performance in a wide variety of fields, including occupational and transportation safety, quantity and quality of organizational work behavior, healthcare, athletic coaching, parenting, pre-school and college education, environmental sustainability, and the control of obesity and alcohol abuse. Applied Psychology provides a thorough review of the latest research in relation to these domains and explores issues for future investigation.

'Dr Geller’s new book shows once again why he is one of the preeminent authors in our field. In this volume, he discusses major research findings from the science of human behavior in a way that is both compelling and accessible. It is indeed rare to find an author so committed to helping the reader understand the compassionate side of a science that has done so much to help others. I recommend it without reservation to anyone who is interested in our profession.'

Rob Holdsambeck - Executive Director, Cambridge Center for Behavioral Studies

'[Geller] is a master of being able to translate empirically based academic research into easy-to-understand language that is suitable for the layman. This book uses real-world examples to supplement the lessons from behavioural science and shows that [Geller] hasn’t lost that happy knack of producing work that rises above the psycho-babble of the self-help industry and to continue to shine a light on how to make our workplaces safer. I recommend this book to anyone who wants to know more about 'why people do the things they do' and how to shape workplace and community cultures for the better.'

Martin Ralph - Managing Director, Industrial Foundation for Accident Prevention, Western Australia, and Former President, International Network of Safety and Health Practitioner Organisations (INSHPO)