Book contents
- Don DeLillo In Context
- Don DeLillo In Context
- Copyright page
- Contents
- Contributors
- Acknowledgments
- Abbreviations
- Introduction: Context, Content, Conflict
- Part I Places
- Part II History and Politics
- Part III Media and Pop Culture
- Part IV Literary Contexts
- Part V Material Contexts
- Part VI Social and Cultural Constructions
- Part VII Writing and Writers
- Chapter 29 The Concept of Authorship
- Chapter 30 The Writing Process
- Chapter 31 Advertising
- Conclusion: Don DeLillo’s Literary Legacy
- Further Reading
- Index
- References
Chapter 31 - Advertising
Copywriting Aesthetics
from Part VII - Writing and Writers
Published online by Cambridge University Press: 19 May 2022
By
Edited by
Book contents
- Don DeLillo In Context
- Don DeLillo In Context
- Copyright page
- Contents
- Contributors
- Acknowledgments
- Abbreviations
- Introduction: Context, Content, Conflict
- Part I Places
- Part II History and Politics
- Part III Media and Pop Culture
- Part IV Literary Contexts
- Part V Material Contexts
- Part VI Social and Cultural Constructions
- Part VII Writing and Writers
- Chapter 29 The Concept of Authorship
- Chapter 30 The Writing Process
- Chapter 31 Advertising
- Conclusion: Don DeLillo’s Literary Legacy
- Further Reading
- Index
- References
Summary
DeLillo was not the only author to recognize the importance Madison Avenue was accruing, but his engagement with it is perhaps the most sustained of any American writer. This chapter examines DeLillo's personal relationship to advertising and the ways in which its language is central to understanding his novels.
- Type
- Chapter
- Information
- Don DeLillo In Context , pp. 299 - 308Publisher: Cambridge University PressPrint publication year: 2022
References
Works Cited
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