Even after the Arab Spring, it has been thought that Arab youth are not deeply invested in the political parties of North Africa. In fact, quite a few are affiliated with various parties but the reasons for their choices and the means by which the parties seek to attract them have been little explored. In this chapter, we look at the choices both male and female youngsters make in deciding whether to affiliate with one or another of the Moroccan political parties. Often, we see, it is less a matter of ideological attachment than social connection, less a way of showing philosophic solidarity than exploring personal identity. The repercussions of this, especially for the more fundamentalist parties and for the monarchy’s approach to them, demonstrate that the encounter with organized political attachment is often more subtle than the overt programs of the parties would seem to indicate.