Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-ndmmz Total loading time: 0 Render date: 2024-06-08T10:10:20.530Z Has data issue: false hasContentIssue false

8 - Suburban Sublime

Published online by Cambridge University Press:  24 April 2021

Homer B. Pettey
Affiliation:
University of Arizona
Get access

Summary

In 1947, Abraham Levitt, along with his sons, transformed rural grazing land in Nassau County on Long Island into the tract-home, planned community of Levittown which would become a symbol of American middle-class values. The postwar invasion, really a mass white immigration of returning GIs to the suburbs, prompted Hollywood to develop a new cinema of distraction. Middle-class suburbia offered a fertile landscape on which to stage broad physical farces of upward mobility and all of its diversions and headaches – disastrous renovations, unruly appliances, financial woes, and the ever-present threat of adultery. Marriage, as both a social contract and amorous exploit, redefined modern gender roles through a series of comic vignettes on middleclass existence in these films. Central to all of these suburban romps were the visual distractions of mid-century modern architecture, interior design and its lively palette, and contemporary women's fashions from Vogue and Harper's Bazaar, all of which serve as pleasant diversions from toils and troubles of modern life. In these visual pleasures can be found an accepted system of consumption based upon economic and class identification. These suburban comedies, then, offer the visual enchantment of American modernity and gloss over its discontents.

Though patterned after Jack Benny's successful parody George Washington Slept Here (1942), even popular stars Cary Grant and Myrna Loy could not save Mr. Blandings Builds his Dream House (1948) from losing a quarter of a million dollars in its first run in 1948. That year also signaled the beginning of the Cold War with the Berlin Blockade. Two years later, Father of the Bride (1950) would make six million dollars, nearly six times its production budget, probably because its tale of suburban excess held up a mirror to the foibles of the burgeoning American middle class. That film would start a trend in moneymaking suburban comedies for Hollywood throughout the 1950s and ‘60s, producing what can be classified as a film cycle. Even the most modest boxoffice returns proved profitable because audiences flocked to see gently absurd reflections of their own imagined lives. Profits ranged from three million for Rally Round the Flag, Boys! in 1958 to over twenty million a decade later for Yours, Mine and Ours (1968), twenty times its production budget.

Type
Chapter
Information
Cold War Film Genres , pp. 144 - 162
Publisher: Edinburgh University Press
Print publication year: 2018

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×