Book contents
- Frontmatter
- Contents
- List of Figures and Tables
- List of Case Studies
- About the author
- Acknowledgements
- List of Abbreviations
- Introduction
- 1 The context of measuring impact to deliver strategic value
- 2 The Balanced Value Impact Model
- 3 Impact in Libraries, Archives, Museums and Other Memory Institutions
- 4 Finding value and Impact in an Attention Economy
- 5 Strategic Perspectives and Value Lenses
- 6 Planning to plan with the BVI Model
- 7 Implementing the BVI Framework
- 8 Europeana case study implementing the BVI Model
- 9 Using the Outcomes of the BVI Model
- 10 Impact as a Call to Action
- References
- Index
10 - Impact as a Call to Action
Published online by Cambridge University Press: 22 February 2020
- Frontmatter
- Contents
- List of Figures and Tables
- List of Case Studies
- About the author
- Acknowledgements
- List of Abbreviations
- Introduction
- 1 The context of measuring impact to deliver strategic value
- 2 The Balanced Value Impact Model
- 3 Impact in Libraries, Archives, Museums and Other Memory Institutions
- 4 Finding value and Impact in an Attention Economy
- 5 Strategic Perspectives and Value Lenses
- 6 Planning to plan with the BVI Model
- 7 Implementing the BVI Framework
- 8 Europeana case study implementing the BVI Model
- 9 Using the Outcomes of the BVI Model
- 10 Impact as a Call to Action
- References
- Index
Summary
BVI Model Stage 5: Review and respond
A case having been made for impact through the presentation and communication of the outcomes and results of the BVI Model, now is the moment to follow through and ensure that the purpose of the impact assessment reaps its fullest benefits.
The BVI Model Stage 5 encourages a period of reflection and response. Avoid the perception that gathering evidence of impact is something to do in response to external pressure or as a one-off event. We should embed evidence gathering in our organisations so that continuous operational improvement becomes possible, while the value and benefit of the work done become visible to our communities as partners in the process. It is important to reflect continually on what will be measured, why measurement is worthwhile, and the purposes served by systematic measurement.
As can be seen from the BVI Model (see Figure 10.1 on the next page), Stages 4 and 5 inform and interact with all the previous stages. As the impact narrative builds this will influence data gathering, impact processes implemented and the overall framework design, all iteratively and adaptively. Stage 5 allows for a holistic review of all stages. The intent is to rethink the contextual stages as these change as a result of decisions made in response to the process of carrying out an impact assessment, and to respond to the outcomes of that study. As new ideas, services, products or activities are initiated or embedded, then the context is adapted to refocus the Strategic Perspectives and Value Lenses for future assessments. As the Value Lenses change their focus, so too do the impact objectives and, thus, the various elements in the BVI Framework.
The objectives of review and respond
The first task in Stage 5 is to ensure the effective communication of the outcomes of the impact measured to all the key decision makers and other relevant groups. As the results of the assessment become available, keep alert for evidence of any groups not reached with the results, and consider what actions can be done to reach them effectively.
Communicating must not remain a one-way, broadcast mechanism, but should involve engagement and active listening. Impact having been communicated, what is the response from the stakeholders?
- Type
- Chapter
- Information
- Delivering Impact with Digital ResourcesPlanning strategy in the attention economy, pp. 197 - 214Publisher: FacetPrint publication year: 2019