To speak of secularisation in the context of the Victorian religious ‘boom’ is to commit a double heresy: first, because it glosses the ‘nuances’ of religious change; second, because ‘secularisation’, long moralised as the possession of ‘pessimists’, is regarded as an ideological stance. One reason the authors of Redefining Christian Britain (2007) have taken such a strong line on this ‘theoretical Cuba’ – ‘the last great teleological narrative left standing’ – is because they regard it as a dangerous tool in the hands of both ‘secularists imagining the final demise of religion’ and ‘some Christians, particularly (but not exclusively) evangelicals, who dream of a return to apostolic purity’. ‘These two interested parties’, they contend, ‘have to an extent colluded in endorsing the secularization thesis.’ It is the persistence of such writers in conflating ‘secularisation’ with the nomothetic hubris of ‘the secularization thesis’, caricaturing it as the comforting bromide of atheists and end times-crazed fundamentalists, that represents the real departure from historical reasoning. Far from any ideological imposition on the subject matter, secularisation, understood as the gradual attenuation of supernatural reference and recourse, is an eminently historical process. In describing it, even in the context of Victorian ‘activism’, we are neither dabbling with teleologies nor heaping condescension on the past. Secularisation was a risk factored into the great load-sharing experiments of this period and the religious architects who conducted them would have been astonished that the ethicised ‘religion’ that so often emerged could be so neatly notched up to Christian progress. ‘Virtue’ – even virtue with links to Christian faith – was no unambiguous bulwark of ‘Christian Britain’; it was, as Himmelfarb notes, regarded by many Victorians as ‘a surrogate for God’. The emergence of non-transcendent morality is the heart of the phenomena of secularisation. My contention is that recreation – that most un-churchy, free-standing motor in the salvation industry – was in its vanguard.