In this chapter we shall first look squarely at middle Australia's perceptions and attitude towards big business, and government regulation of the corporate sector. We want to know, as far as we can, how middle Australia understands economic reform. How do they make sense of it? Do they see it as wind and rain, as a quasi-natural thing that just happens without visible agency? Or do they see it as something that is done politically, either to them, or for them and with them? How does the experience of economic reform flow through into attitudes, convictions and even prejudices that people hold about the politics of reform, the changing structure of the society and the distribution of its social and economic costs and benefits? Who do middle Australians perceive to be the winners and losers from economic reform?