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10 - Pricing and other business strategies for e-procurement platforms

Published online by Cambridge University Press:  04 November 2009

Bruno Jullien
Affiliation:
Research Director CNRS (DR1), GREMAQ, University of Toulouse and IDEI of Toulouse, France
Nicola Dimitri
Affiliation:
Università degli Studi, Siena
Gustavo Piga
Affiliation:
Università degli Studi di Roma 'Tor Vergata'
Giancarlo Spagnolo
Affiliation:
Stockholm School of Economics
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Summary

Introduction

The pace of innovation in information and communication technologies over recent decades had a dramatic impact for the organization of industries. Traditional vertical relationships are now challenged by new forms of electronic intermediation proposed by e-marketplaces, exploiting the possibilities offered by the Internet. Foreseen improvements in reliability, security and process innovation open the prospect for a complete reshaping of supply chain management via e-commerce. According to the European e-Business Report (e-Business W@tch) in 2004, and based on the five largest EU countries, 23 percent of firms were buying more than 5 percent of their supply on-line. Eleven percent of the firms were using some e-marketplace for procurement, with leading figures for ICT, transport equipment, chemicals and electronics.

Behind these figures lies a huge diversity of situations, with services ranging from simple search and matching services to fully integrated supply chain management. For instance eMarket Services (www.emarketservices.com) describes an e-marketplace as ‘an aggregation of information portals, trading exchanges and collaboration tools.’ This diversity comes with equally large attrition rates, highlighting the ‘winners-take-all’ nature of electronic intermediation activities. While there is a high rate of entry, few remain after some years, and the collapse of the Internet bubble is a reminder to all that profitability may not be at the initially expected level. To some extent these changes can be traced back to a drastic change in the cost structure of intermediation, with a huge reduction in the variable costs of information processing.

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Chapter
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Publisher: Cambridge University Press
Print publication year: 2006

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References

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