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6 - Listening to the audience: San Diego hones its communication strategy by soliciting residents' views

Published online by Cambridge University Press:  20 August 2009

Linda Giannelli Pratt
Affiliation:
Office of Environmental Protection and Sustainability, City of San Diego Environmental Services Department
Sarah Rabkin
Affiliation:
University of California–Santa Cruz
Susanne C. Moser
Affiliation:
National Center for Atmospheric Research, Boulder
Lisa Dilling
Affiliation:
University of Colorado, Boulder
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Summary

A city synonymous with its climate

In a city that calls its climate “perfect,” where the coastline includes miles of America's most beautiful beaches, where temperatures are high almost all year round and annual total rainfall inches are measured in single digits, concern about the dangers of climate disruption seem out of place. Can laid-back Southern Californians even relate to the threat of global warming, much less take action?

In fact, San Diego's enviable climate makes it a particularly apt setting for civic discussions about climate change. Two of the area's most important economic activities – tourism and agriculture – rely on the exceptional climate to continue flourishing, yet are vulnerable to rising temperatures. A growing population puts increasing pressure on energy and water, resources that are primarily imported from far away. Attention to climate issues will be essential to sustaining the city's celebrated quality of life, including the availability of fresh air, clean water, and affordable utilities. Shifting temperature and rainfall may lead to a significant decrease in agricultural products and may diminish the region's desirability as a tourist destination.

Moreover, the global threat is not remote at all. Climate change at the local level is already well documented. The region's average temperature has been increasing over the past century, and the number of days with temperatures above 100 degrees Fahrenheit (38 °C) has risen even more sharply.

Type
Chapter
Information
Creating a Climate for Change
Communicating Climate Change and Facilitating Social Change
, pp. 105 - 118
Publisher: Cambridge University Press
Print publication year: 2007

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References

California Energy Commission (2003). Climate Change and California. Sacramento, CA. Available at: http://www.energy.ca.gov/reports/2003-11-26_100-03-017F.PDF.
City of San Diego (2005). Climate Protection Action Plan. San Diego, CA. Available at: http://www.sandiego.gov/environmental-services/sustainable/pdf/action_plan_07_05.pdf; accessed January 9, 2006.
County of San Diego Air Pollution Control District (2005). 2004 Annual Report. Available at: http://www.sdapcd.org/info/reports/ANNUAL.pdf; accessed January 9, 2006.
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Miller, N. L., Bashford, K. E., and Strem, E. (2001). Climate Change Sensitivity Study of California Hydrology: A Report to the California Energy Commission. LBNL Technical Report 49110. Available at: http://www-esd.lbl.gov/RCC/outreach/Miller-Bashford-Strem.pdf; accessed January 9, 2006.Google Scholar
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SANDAG (2005a). State of the Commute 2005. Available at: http://www.sandag.org/uploads/projectid/projectid_257_3841.pdf; accessed January 9, 2006.
SANDAG (2005b). Commute Characteristics: San Diego Region, 2004. Available at: http://www.sandag.org/uploads/publicationid/publicationid_1118_3689.pdf; accessed January 9, 2006.
Wolk, M. (2005). Gas prices eat into sales of large SUVs. MSNBC, March 15. Available at: http://www.msnbc.msn.com/id/7181566/; last accessed January 9, 2006.Google Scholar

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