AN INTRODUCTORY NOTE

In an earlier book in this series, Spolsky (2004) began by observing that studies of the social life of language are often too ‘language-centred’. Any investigation of language that considers only language will be deficient, and inappropriate limitations and restrictions can cripple insights. This is not a problem for this area alone, of course, but it is especially significant in a context where the hope of application fuels much of the effort. Nonetheless, any cursory examination of, say, the language-planning literature or work in the social psychology of language will quickly reveal an undesirable narrowness of perspective. Studies of ‘endangered languages’ and ‘language revival’ seem particularly prone to tunnel vision, to the curious notion that these phenomena can be understood and then ameliorated in more or less isolated fashion. Except in the conceits of ‘pure’ linguistics, no analysis of language can rationally proceed from a ‘stand-alone’ perspective. Spolsky writes that

In fact, while one still reads too many disembodied, decontextualised and, therefore, essentially useless studies, the observation here is not quite accurate. For some writers – more nowadays than in the past, I would guess – ‘temptation’ is not an apt term at all, for the simple reason that a more extensive purview seems simply beyond them.