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“Containerization and the Globalization of Liner Shipping“

Frank Broeze
Affiliation:
University of Western Australia
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Summary

“Getting that ‘third ocean’ is a goal every liner operator is pursuing right now, representing the great leap towards a global service.“

“[The future of our company resides in] ever larger ships and further company mergers or take-overs …. in order to service the increasing number of global customers.“

“Container shipping is a mature global service industry.“

The purpose of this chapter is to analyze the development of container shipping from the mid-1960s to the present day. As it would be patently impossible to cover the subject in a fully comprehensive fashion, the discussion will focus on the following pivotal questions: what have been the reasons for the introduction and the rapid diffusion of containerization in the world's liner shipping industry? what has been the impact of containerization on the structure of individual companies and the industry as a whole? and, how has containerization changed the relationship of shipowners with other modes of transport, the ports and port systems of the world, and the agencies that acquire their cargoes? Positioning these questions within the overall theme of “global markets,” I shall specifically argue that containerization has globalized both the liner shipping industry and the self-image and outlook of the major companies. This is meant not just in terms of the general internationalization of the post-1945 shipping industry in its ownership, investment capital, flags, seafarers, shipyards, cargoes, destinations, etc., but especially also in specific aspects of the liner industry, particularly global services and agency networks, intimate international cooperation and mergers, and functional diversification into port facilities and the related maritime and non-maritime modes of transport. Liner shipping always contained significant elements of both internationalization and functional integration, but containerization carried these tendencies onto an entirely higher level.

Revolution and Chain Reaction

Containerization resulted directly from the crisis that faced many of the world's major liner companies in the early 1960s. Liner shipping was increasingly suffering from the severe financial burdens placed on it by the current technological state of cargo-handling in port. The loading and discharging of large numbers of individual packages, boxes, bags, crates etc. of often bewildering varieties of shapes and sizes caused long turnround times in port and huge wastage in capital invested.

Type
Chapter
Information
Global Markets
The Internationalization of The Sea Transport Industries Since 1850
, pp. 385 - 424
Publisher: Liverpool University Press
Print publication year: 1998

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