Consequentialism has trouble explaining why hypocrisy is a term of moral condem-nation, largely because hypocrites often try to deceive others about their own selfishness through the useof words or deeds which themselves have good consequences. We argue that consequentialist attempts to deal with the problem by separating the evaluation of agent and action, or by the directevaluation of dispositions, or by focusing on long-term consequences such as reliability and erosion of trust, all prove inadequate to the challenge. We go on to argue, however, that a version of consequentialism which values the fulfilment of desires, rather than mental states, is able to explain why hypocrisy is generally wrong, and indeed can do so better than its Kantian rivals.