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91 results

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The Language of Memes
  • Patterns of Meaning Across Image and Text
  • Barbara Dancygier, Lieven Vandelanotte
  • Coming soon
  • Expected online publication date:
    August 2025
    Print publication:
    31 August 2025
  • Internet memes have been studied widely for their role in establishing and maintaining social relationships, and shaping public opinion, online. However, they are also a prominent and fast evolving multimodal genre, one which calls for an in-depth linguistic analysis. This book, the first of its kind, develops the analytical tools necessary to describe and understand contemporary 'image-plus-text' communication. It demonstrates how memes achieve meaning as multimodal artifacts, how they are governed by specific rules of composition and interpretation, and how such processes are driven by stance networks. It also defines a family of multimodal constructions in which images become structural components, while making language forms adjust to the emerging multimodal rules. Through analysis of several meme types, this approach defines the specificity of the memetic genre, describing established types, but also accounting for creative forms. In describing the 'grammar of memes', it provides a new model to approach multimodal genres.

The Cambridge Handbook of Cognitive Linguistics
  • Edited by Barbara Dancygier
  • Published online:
    01 June 2017
    Print publication:
    01 June 2017
  • The best survey of cognitive linguistics available, this Handbook provides a thorough explanation of its rich methodology, key results, and interdisciplinary context. With in-depth coverage of the research questions, basic concepts, and various theoretical approaches, the Handbook addresses newly emerging subfields and shows their contribution to the discipline. The Handbook introduces fields of study that have become central to cognitive linguistics, such as conceptual mappings and construction grammar. It explains all the main areas of linguistic analysis traditionally expected in a full linguistics framework, and includes fields of study such as language acquisition, sociolinguistics, diachronic studies, and corpus linguistics. Setting linguistic facts within the context of many other disciplines, the Handbook will be welcomed by researchers and students in a broad range of disciplines, including linguistics, cognitive science, neuroscience, gesture studies, computational linguistics, and multimodal studies.

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