1 results
Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
-
- Journal:
- Journal of Advertising Research / Volume 43 / Issue 3 / September 2003
- Published online by Cambridge University Press:
- 24 September 2003, pp. 268-280
- Print publication:
- September 2003
-
- Article
- Export citation