Before 1914, a more intimate relationship started to develop between overseas commercial activity and foreign policy. This occurred as a consequence of the politicization of international business relations that came about when other great powers began increasingly to challenge Britain's global commercial, political, and imperial supremacy. Britain had traditionally followed a laissez-faire line when it came to supporting or protecting British overseas business enterprise. In the mid-1880s, Britain was compelled to review its policy. After this, the British government was prepared to offer limited assistance to British firms, but this often took place only in regions which were significant in terms of overall policy interest, including Turkey, Iran, and China. This article examines British commercial diplomacy in the Balkans, a region which has not received much attention from historians in this framework. British commercial diplomacy there followed the general line of limited intervention and support was offered mostly on legal grounds. Local political troubles and great power politics also played a role in diplomatic decision-making as did negative cultural perceptions, but to a considerably lesser degree. In most cases, the British government refrained from supporting British business enterprise in the Balkans on account of fears about financial speculation.