Book contents
- Competition’s New Clothes
- Competition’s New Clothes
- Copyright page
- Dedication
- Contents
- Introduction
- Part I Competition and Market
- Part II Competition and Differentiation
- Seven Coca-Cola Versus Pepsi
- Eight A Cruise in a Gilded Cage
- Nine Lego’s Winning Game
- Ten Breakfast Cereals Invading Space
- Eleven Four Wine-Economics Tasting Sessions
- Twelve Intermezzo
- Part III Competition and Innovation
- Part IV Competition and Redistribution
- Index
Seven - Coca-Cola Versus Pepsi
The War Is Over
from Part II - Competition and Differentiation
Published online by Cambridge University Press: 01 February 2019
- Competition’s New Clothes
- Competition’s New Clothes
- Copyright page
- Dedication
- Contents
- Introduction
- Part I Competition and Market
- Part II Competition and Differentiation
- Seven Coca-Cola Versus Pepsi
- Eight A Cruise in a Gilded Cage
- Nine Lego’s Winning Game
- Ten Breakfast Cereals Invading Space
- Eleven Four Wine-Economics Tasting Sessions
- Twelve Intermezzo
- Part III Competition and Innovation
- Part IV Competition and Redistribution
- Index
Summary
- Type
- Chapter
- Information
- Competition's New Clothes20 Short Cases on Rivalry Between Firms, pp. 57 - 63Publisher: Cambridge University PressPrint publication year: 2019