In summer 2001, members of the public in south-west Scotland were interviewed to determine their knowledge of the diversity and occurrence of cetaceans in the region. Interviews were conducted in both rural island and coastal communities and a major city.

The majority of interviewees (46%) underestimated the number of cetacean species occurring in western Scottish waters (i.e. <10 species). Only 4·4% gave the correct answer (24). Location of the participant affected the level of knowledge. Photographs were presented of the four most commonly occurring cetacean species: only 30·2% correctly identified one or more of the species. The species most frequently identified correctly was the bottlenose dolphin (19% of interviewees) followed by the harbour porpoise (17·5%), minke whale (10·7%) and, lastly, the common dolphin (7·1%).

Interviewees were also asked whether certain cetacean species occurred in local waters or not. The level of awareness was generally low. The most common positive answers involved the bottlenose dolphin, harbour porpoise, and minke whale. Only one in five were aware of killer whales and 13·1% believed that grey whales occurred in Scottish waters. Knowledge of species occurrence showed statistically significant relationships with age, gender, level of environmental interest and location, but not occupation (teachers, tourism professionals and marine stakeholders did not show greater levels of cetacean knowledge). The study identified target groups and locations where knowledge of cetaceans is low and environmental education efforts should be concentrated.