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Johnson, John H.

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Published online by Cambridge University Press:  05 March 2016

Raymond Gavins
Affiliation:
Duke University, North Carolina
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Summary

Born: January 19, 1918, Arkansas City, AR

Education: Du Sable High School, graduated 1936; University of Chicago part-time, 1936–39

Died: August 8, 2005, Evanston, IL

Johnson came of age in Jim Crow Arkansas and rose to be wealthy and internationally influential.

He built a media empire. While attending college in Chicago and editing The Guardian, Supreme Life Company's organ, he started Negro Digest. “Within eight months, we were selling 50,000 copies a month nationally,” he recalled. “We never looked back.” Circulation soared to 100,000 by late 1943, thus underwriting Ebony (1945), modeled after Life magazine and courting the black middle class. He also founded Johnson Publishing Company (1949), which promoted blacks’ aspirations for an integrated society.

“The first black listed on the Forbes 400,” Johnson became eminent in publishing, beauty products, and philanthropy. In 1951 he launched Jet, intended for a mass readership, and a book publishing division. Jet's September 1955 feature story included a photo of the “horribly mangled body” of Emmett Till, age fourteen, a black Chicagoan killed in Mississippi allegedly for flirting with a white woman. The issue sold out and helped “to traumatize Black America and prepare the way for the Freedom Movement” (www.slideshare.net/kirkcody/emmett-till-case-powerpoint-8118774), which Johnson reporters followed. Moreover, Johnson's cosmetics and Ebony Fashion Fair influenced African American identity, even as his generous donations buoyed philanthropic support for corporate–community partnerships and organizations promoting affirmative action.

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Publisher: Cambridge University Press
Print publication year: 2016

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References

Johnson, John H., with Bennett, Lerone, Jr. Succeeding Against the Odds. New York: Warner Books, 1989.
Weems, Robert E.Business in Black and White: American Presidents & Black Entrepreneurs in the Twentieth Century. New York: New York University Press, 2009.

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  • Johnson, John H.
  • Raymond Gavins, Duke University, North Carolina
  • Book: The Cambridge Guide to African American History
  • Online publication: 05 March 2016
  • Chapter DOI: https://doi.org/10.1017/CBO9781316216453.162
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  • Johnson, John H.
  • Raymond Gavins, Duke University, North Carolina
  • Book: The Cambridge Guide to African American History
  • Online publication: 05 March 2016
  • Chapter DOI: https://doi.org/10.1017/CBO9781316216453.162
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Johnson, John H.
  • Raymond Gavins, Duke University, North Carolina
  • Book: The Cambridge Guide to African American History
  • Online publication: 05 March 2016
  • Chapter DOI: https://doi.org/10.1017/CBO9781316216453.162
Available formats
×