Book contents
- Frontmatter
- Contents
- Tables
- Figures
- Preface
- Acknowledgements
- 1 Social marketing and social change
- 2 Principles of marketing
- 3 Social marketing and the environment
- 4 Advocacy and environmental change
- 5 Principles of communication and persuasion
- 6 Models of attitude and behaviour change
- 7 Research and evaluation
- 8 Ethical issues in social marketing
- 9 The competition
- 10 Segmentation and targeting
- 11 The marketing mix
- 12 Using media in social marketing
- 13 Using sponsorship to achieve changes in people, places and policies
- 14 Planning and developing social marketing campaigns and programmes
- 15 Case study: the Act–Belong–Commit campaign promoting positive mental health
- References
- Index
- References
3 - Social marketing and the environment
Published online by Cambridge University Press: 05 June 2012
Book contents
- Frontmatter
- Contents
- Tables
- Figures
- Preface
- Acknowledgements
- 1 Social marketing and social change
- 2 Principles of marketing
- 3 Social marketing and the environment
- 4 Advocacy and environmental change
- 5 Principles of communication and persuasion
- 6 Models of attitude and behaviour change
- 7 Research and evaluation
- 8 Ethical issues in social marketing
- 9 The competition
- 10 Segmentation and targeting
- 11 The marketing mix
- 12 Using media in social marketing
- 13 Using sponsorship to achieve changes in people, places and policies
- 14 Planning and developing social marketing campaigns and programmes
- 15 Case study: the Act–Belong–Commit campaign promoting positive mental health
- References
- Index
- References
Summary
As noted in Chapter 2, commercial marketing has always been mindful of environmental factors that impinge on the consumer and on business in general. However, the regulatory and structural environment for commercial marketers is generally facilitative as governments tend to encourage commerce to maintain economic growth. However, that is not necessarily the case for social marketers who often have to lobby hard and long for regulatory and structural changes that enhance health and wellbeing.
- Type
- Chapter
- Information
- Principles and Practice of Social MarketingAn International Perspective, pp. 44 - 69Publisher: Cambridge University PressPrint publication year: 2010
References
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2006 A Review of Communication Components of Anti-racism and Pro Diversity Social Marketing/Public Education CampaignsMelbourneAustraliaGoogle Scholar
2008 Role of Cash in Conditional Cash Transfer Programmes for Child Health, Growth, and Development: An Analysis of Mexico’s OportunidadesLancet 371 828CrossRefGoogle ScholarPubMed
2002 Environmental Factors Associated with Adults’ Participation in Physical ActivityAmerican Journal of Preventive Medicine 22 188CrossRefGoogle ScholarPubMed
1999 Banker to the Poor: the Autobiography of Muhammad Yunus, Founder of the Grameen BankLondonAurim PressGoogle Scholar
2003 www.euro.who.int/DOCUMENT/E81384.PDF