Social marketing is just one ‘branch’ of marketing, where the branches reflect the area of application: for example, sports marketing; business to business or industrial marketing; not-for-profit marketing; religious marketing; political marketing and so on. However, social marketing is more than just the application of marketing to social issues: the key point of difference to all other branches of marketing, is that the social marketer’s goals relate to the wellbeing of the community, whereas for all others, the marketer’s goals relate to the wellbeing of the marketer (sales and profits, members and donations, political representation, etc.). If the wellbeing of the community is not the goal, then it isn’t social marketing.