Book contents
- The Cambridge Handbook of International and Comparative Trademark Law
- The Cambridge Handbook of International and Comparative Trademark Law
- Copyright page
- Contents
- Editors and Contributors
- Foreword
- Preface
- Part One International Aspects of Trademark Protection
- 1 The Trademark Provisions in the Paris Convention for the Protection of Industrial Property
- 2 A Look at the Trademark Provisions in the TRIPS Agreement
- 3 The Internationalisation of Trademark Protection
- 4 The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements
- 5 The Protection of Well-Known Marks under International Intellectual Property Law
- 6 Regional Trademark Protection
- 7 Territoriality and Supranationality
- 8 Alternative Dispute Resolution for Trademark Disputes
- Part Two Comparative Perspectives on Trademark Protection
- Index
4 - The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements
from Part One - International Aspects of Trademark Protection
Published online by Cambridge University Press: 18 September 2020
- The Cambridge Handbook of International and Comparative Trademark Law
- The Cambridge Handbook of International and Comparative Trademark Law
- Copyright page
- Contents
- Editors and Contributors
- Foreword
- Preface
- Part One International Aspects of Trademark Protection
- 1 The Trademark Provisions in the Paris Convention for the Protection of Industrial Property
- 2 A Look at the Trademark Provisions in the TRIPS Agreement
- 3 The Internationalisation of Trademark Protection
- 4 The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements
- 5 The Protection of Well-Known Marks under International Intellectual Property Law
- 6 Regional Trademark Protection
- 7 Territoriality and Supranationality
- 8 Alternative Dispute Resolution for Trademark Disputes
- Part Two Comparative Perspectives on Trademark Protection
- Index
Summary
Those nations that seek more extensive protection for trademarks, beyond the levels of protection that are the required minimum standards of the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement)1 and the Paris Convention for the Protection of Industrial Property,2 utilise free trade agreements (FTAs) to achieve these goals. The TRIPS Agreement anticipated that some members would provide more extensive protection, both because many already did provide a higher standard of protection, even at the time the TRIPS Agreement was signed, and because the United States openly stated that it intended to continue to negotiate for more extensive intellectual property standards in bilateral trade agreements post-TRIPS.
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- Publisher: Cambridge University PressPrint publication year: 2020