In 1717 George Millard rejoiced in the success of his efforts to promote psalmody in the parish of Box, near Bath. Inducted into the vicarage in 1707, Millard was to serve the parish for over thirty years. Although he was a pluralist, his other two benefices in Wiltshire were small and did not prevent him from fulfilling his pastoral duties with enthusiasm. After his death in 1740, one of Millard's clerical friends described him as ‘a Clergyman of great Piety, Zeal, Integrity, & Charity’. Although his years as vicar were not entirely free from conflict, he was a model clergyman. In his long incumbency he embarked on a series of religious and social initiatives which did much to reinvigorate worship in Box and nearby parishes. Millard exhibited pastoral qualities not normally attributed to the parish clergy in the years before the evangelical movement and he demonstrated the vitality that the worship of the Church of England was capable of possessing in country parishes.