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8 - Lore of the Logo

Published online by Cambridge University Press:  05 February 2012

Rajah Banerjee
Affiliation:
Social Activist for tea labourers and small organic farmers
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Summary

In 1983, my wife and I were travelling by air from Bagdogra to Ajmer to place our elder son, Udayan (then ten), at a boarding school. The school is located 1,800 kilometres away in Rajasthan in the western part of India. We first took a two-hour flight to Delhi, followed by another thirty-minute flight to Jaipur and finally a two-hour drive brought us to Mayo College. For the journey, I had picked up a magazine to read. The cover story was about a psychic and the article was titled, ‘The Man Who Sold Luck’.

I was engrossed by this story about Mr Krishna, a man from Bangalore, who harmonised the vibrations of troubled people by designing a logo for them. This logo would then bring them peace, harmony and material success. Having for long dealt with the vibrations of plants, I thought that this was indeed a great soul. The vibrations of humans are far more complex than those of plants, as is harmonising them.

I wrote to Mr Krishna, and after lengthy correspondence, he stated that our 140-year-old logo was unsuitable. I consulted all the members of my family for their opinion. They were all against any change and laughed off Mr Krishna's opinion. Moreover, the psychicdesigner was very expensive. As luck would have it, an insurance policy of mine matured at that point, and its value covered the fees exactly.

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Publisher: Foundation Books
Print publication year: 2008

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  • Lore of the Logo
  • Rajah Banerjee, Social Activist for tea labourers and small organic farmers
  • Book: The Rajah of Darjeeling Organic Tea
  • Online publication: 05 February 2012
  • Chapter DOI: https://doi.org/10.1017/UPO9788175968455.009
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  • Lore of the Logo
  • Rajah Banerjee, Social Activist for tea labourers and small organic farmers
  • Book: The Rajah of Darjeeling Organic Tea
  • Online publication: 05 February 2012
  • Chapter DOI: https://doi.org/10.1017/UPO9788175968455.009
Available formats
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To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Lore of the Logo
  • Rajah Banerjee, Social Activist for tea labourers and small organic farmers
  • Book: The Rajah of Darjeeling Organic Tea
  • Online publication: 05 February 2012
  • Chapter DOI: https://doi.org/10.1017/UPO9788175968455.009
Available formats
×