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Ideology as cooperative affordance

Published online by Cambridge University Press:  28 January 2010

Joseph Bulbulia
Faculty of Humanities and Social Sciences, Victoria University, Wellington, New
Richard Sosis
Department of Anthropology, U-2176, University of Connecticut, Storrs, CT 06269-2176.


McKay & Dennett (M&D) observe that beliefs need not be true in order to evolve. We connect this insight with Schelling's work on cooperative commitment to suggest that some beliefs – ideologies – are best approached as social goals. We explain why a social-interactive perspective is important to explaining the dynamics of belief formation and revision among situated partners.

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Copyright © Cambridge University Press 2010

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