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Twitter Style: An Analysis of How House Candidates Used Twitter in Their 2012 Campaigns

Published online by Cambridge University Press:  14 April 2014

Heather K. Evans
Affiliation:
Sam Houston State University
Victoria Cordova
Affiliation:
Sam Houston State University
Savannah Sipole
Affiliation:
Sam Houston State University

Abstract

This article examines how House candidates used Twitter during the 2012 campaign. Using a content analysis of every tweet from each candidate for the House in the final two months before the 2012 election, this study provides a snapshot of House candidates’ “Twitter style.” In particular, this article shows that incumbents, Democrats, women, and those in competitive races tweet differently than challengers, Republicans, minor party candidates, men, and those in safe districts.

Type
Features
Copyright
Copyright © American Political Science Association 2014 

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