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Part I - Textual Data Collection

Published online by Cambridge University Press:  06 October 2017

Virginia Braun
Affiliation:
University of Auckland
Victoria Clarke
Affiliation:
University of the West of England, Bristol
Debra Gray
Affiliation:
University of Winchester
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Summary

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Type
Chapter
Information
Collecting Qualitative Data
A Practical Guide to Textual, Media and Virtual Techniques
, pp. 1 - 12
Publisher: Cambridge University Press
Print publication year: 2017

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References

Further Resources: Online

Some examples of qualitative surveys can be found online at: http://studysites.uk.sagepub.com/braunandclarke/study/research.htm

There are a number of examples of qualitative survey data that can be analysed as practice at: http://studysites.uk.sagepub.com/braunandclarke/study/qualitative.htm

For learning the basics of HTML in order to modify an existing template from a web tool such as SurveyMonkey, we have found w3 schools extremely helpful: www.w3schools.com/

Further Resources: Readings

For a broad ‘how to’ for qualitative research, and the first text to introduce qualitative surveys as a stand-alone data generation method: Braun, V. and Clarke, V. (2013). Successful qualitative research: A practical guide for beginners. London: Sage Publications.Google Scholar
For an example of a short survey which generated rich data: Frith, H. and Gleeson, K. (2004). Clothing and embodiment: Men managing body image and appearance. Psychology of Men & Masculinity, 5(1), 4048.Google Scholar
For an example of survey research on a sensitive topic: Opperman, E., Braun, V., Clarke, V. and Rogers, C. (2014). ‘It feels so good it almost hurts’: Young adults’ experiences of orgasm and sexual pleasure. Journal of Sex Research, 51(5), 503515.Google Scholar
For an example of online survey research that uses critical/discursive approaches to analysis: Clarke, V. and Smith, M. (2015). ‘Not hiding, not shouting, just me’: Gay men negotiate their visual identities. Journal of Homosexuality, 62(1), 432.Google Scholar

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Further Resources: Online

The companion website for Braun and Clarke’s (2013) book Successful qualitative research: A practical guide for beginners provides examples of SC research materials and a ‘perceptions of a parent coming out as transgendered’ SC datset to practice coding and analysis with: www.uk.sagepub.com/braunandclarke

Further Resources: Readings

The paper that introduced SC as a qualitative method: Kitzinger, C. and Powell, D. (1995). Engendering infidelity: Essentialist and social constructionist readings of a story completion task. Feminism & Psychology, 5(3), 345372.Google Scholar
Braun and Clarke further developed the SC method for qualitative research (see Chapters 6 and 10): Braun, V. and Clarke, V. (2013). Successful qualitative research: A practical guide for beginners. London: Sage Publications.Google Scholar
Read about one of the examples discussed in more detail: Clarke, V., Braun, V. and Wooles, K. (2015). Thou shalt not covet another man? Exploring constructions of same-sex and different-sex infidelity using story completion. Journal of Community & Applied Social Psychology, 25(2), 153166.Google Scholar
An example of a thematic analysis of SC data: Frith, H. (2013). Accounting for orgasmic absence: Exploring heterosex using the story completion method. Psychology & Sexuality, 4(3), 310322.Google Scholar
An example of a discursive analysis of SC data: Walsh, E. and Malson, H. (2010). Discursive constructions of eating disorders: A story completion task. Feminism & Psychology, 20(4), 529537.Google Scholar

References

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Further Resources: Online

The companion website for Braun and Clarke’s (2013) Successful Qualitative Research: A practical guide for beginners provides an introduction to the vignette method and examples of research materials for a vignette task on transparenting: www.uk.sagepub.com/braunandclarke/study/additional.htm

Further Resources: Readings

For a good overview of the use of vignettes in social research, including some of the more general theoretical and practical issues with conducting vignette research, see Hughes, R. (1998). Considering the vignette technique and its application to a study of drug injecting and HIV risk and safer behaviour. Sociology of Health & Illness, 20(3), 381400;Google ScholarGoogle Scholar
For an example of vignette research with children and in conjunction with an interview method, see Barter, C. and Renold, E. (2000) ‘I wanna tell you a story’: Exploring the application of vignettes in qualitative research with children and young people. International Journal of Social Research Methodology, 3(4), 307323.Google Scholar
For an example of vignette research that used a news story format in conjunction with an interview method, see Gray, D., Delany, A. and Durrheim, K. (2005). Talking to ‘real’ South Africans: An investigation of the dilemmatic nature of nationalism. South African Journal of Psychology, 35(1), 127146.Google Scholar
For an example of using visual data in vignette research, see Morrison, T. L. (2015). Using visual vignettes: My learning to date. The Qualitative Report, 20(4), 359375.Google Scholar

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Further Resources: Online

For a range of videos, slides and documents relating to using diaries in research, visit the National Centre for Research Methods: www.ncrm.co.uk

Further Resources: Readings

For an extensive discussion of diaries as a research method, this book covers setting up diary research, collection of data and analysis. For advice on how to structure diaries to maximise participant engagement, see chapter 4: Alaszewski, A. M. (2006). Using diaries for social research. London: Sage Publications.Google Scholar
For an example of using solicited diaries in qualitative research with both male and female participants over relatively lengthy time periods (i.e., a median of 23 weeks), see Milligan, C., Bingley, A. and Gatrell, A. (2005). Digging deep: Using diary techniques to explore the place of health and well-being amongst older people. Social Science & Medicine, 61(9), 18821892.Google Scholar
For an overview of various diary forms (video, audio, researcher diaries) and using diaries as part of a multi-method approach, see Meth, P. (2009). Methods: Diaries (video, audio or written). In Kitchin, R. and Thrift, N., (eds.), International encyclopedia of human geography (Vol. 1, pp. 150155). Oxford: Elsevier.Google Scholar
For an example of using solicited diaries in qualitative research, including accessing hard-to-reach spaces and situations, see Morrison, C.-A. (2012). Solicited diaries and the everyday geographies of heterosexual love and home: Reflections on methodological process and practice. Area, 44(1), 6875.Google Scholar

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