The Punjabiyat movement has arisen due to the work of cultural entrepreneurs focused on crafting “high” literature in their language to give it a voice in culturally prestigious arenas, an important aspect of the argument that the language deserves its rightful place on the world stage (not to mention the national stage). At the same time, an intriguing development has been unfolding in the segments of Punjabi-speaking Pakistan that illustrates perduring attachment to the language even in the face of a national hierachization that places it at subordinate levels. The brief skit which begins this chapter encapsulates the symbolic economy: the questioner runs through a whole cast of Pakistani ethnic ideal-types, first asking a Sindhi what language he likes to speak (“Sindhi”), then a Pashtun and a Baloch (who answer “Pashto” and “Balochi”). But when the questioner poses the same question to a Punjabi, the latter answers “Urdu.” When the questioner presses the Punjabi ethnic type further on the matter of the Punjabi language – who speaks it, and where – he receives answers designed to highlight the peculiar relationship between Punjabi, Urdu, and the Punjab.