INTRODUCTION

First, let's take a minute to go around the table and introduce ourselves. I'm sure many of you know each other, but give us your pseudonym and tell us a little bit about your work with campaigns in the past few years. I'm most interested in the kind of campaign work you do, not in which campaigns you've worked on.

Tell me how 2002 was different from other campaign years? What made it different in terms of tactics and techniques that you used?

1. What makes the business of campaigns difficult? Why is it different from other competitive professions?

2. What are some of the biggest challenges you've faced lately in campaigns?

3. In what ways has campaigning changed in the past five years? How about the past 10 years?

Thinking about the races you worked on in 2000 and 2002, how would you compare those races to races you worked on in previous years? Were they more interesting? In what ways?

what is your standard of judgment if this is a good campaign or a bad campaign? How do you decide beyond winning – what makes you feel good about your work in a campaign?