For a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in US House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing.

"Maisel, West and Clifton present a thorough, multi-faceted, and ultimately highly sobering assessment of campaign reform. Campaign quality might be improved with systemic change that fundamentally alters the incentive structure operating on candidates and their consultants, but more modest reforms appear almost certain to fail."
-Jeffery Mondak, University of Illinois

"The desire to reform our political campaigns to improve the quality and discourse is high and enduring. Reformers have not lacked ideas or programs to do so, and many have been implemented in different states and localities around the country. The efforts have been admirable-- but the real question is not whether reforms like candidate forums or voluntary codes of conduct have been implemented, but whether they work. The authors of Evaluating Campaign Quality, all top-flight political scientists, have done the hard and systematic work to see what works and what doesn't. The findings are sobering, but with real take-home value for candidates, campaign consultants, scholars and voters alike. Anybody involved in campaigns or interested in democracy will benefit from this book."
-Norm Ornstein, Resident Scholar, American Enterprise Institute

"L. Sandy Maisel, Darrell West, and Brett Clifton show a keen understanding of the fundamental motive underlying the behaviors of political candidates and consultants: the desire to win. They also understand the lack of interest that most citizens have in politics. They exhibit a refreshing skepticism about the more high-flown aspirations of reformers, without entirely giving up on the possibility of improving campaign discourse and thereby improving the quality of American elections."
-Richard Skinner, Allegheny College, Perspectives on Politics