Brenda is in a good mood. She has been trying to get an invitation to sponsor breakfast at the internal medicine grand rounds for several weeks and just got a phone call from the grand rounds coordinator, Gloria, confirming an opening for the following week. Brenda is very keen to meet the residents, especially the new PGY 1 class. Experience has taught her that targeting younger physicians who are not set in their prescribing ways pays off. Furthermore, once they start prescribing her medication they tend to stay loyal to the brand. She wants to talk to them about Lowpress, her new medication for the treatment of hypertension. She also enjoys working with residents, as she finds it easy to socialize and chat with them: many of them are similar to her in age and share common interests with her. Hosting breakfast at grand rounds will give her good exposure to the residents. She already knows the caterer she will use; she has overheard the residents raving about the pastries there. Experience has also taught her that well-satisfied stomachs make for better listeners!