Bob was feeling happy. He had just received the prescriber profiling information that he had requested. It appeared sales of Vivre had gone up after the dinner talk last week. Bob had expected this. The speaker, Dr. Johnson, an eminent academic psychiatrist, was employed by MedCorp to give talks on Vivre. He was a charismatic, much respected clinician with an impeccable CV. He had been involved in the company-sponsored trials for Vivre and had been impressed by the medication. Subsequently, he had become involved in doing many industry-sponsored educational activities for the medication. Dr. Johnson was paid for his time and received tens of thousands of dollars a year in additional income from these activities. Having seen the encouraging figures, Bob called Dr. Johnson to arrange several more speaking engagements over the coming months.