Michele Bratcher Goodwin has analyzed the race discount in adoption markets and recommended reforms to mitigate marketized racism in this secondary market for children. Analogizing to her argument, I argue that many – perhaps most – heterosexual would-be parents also have a strong preference for heterosexuality in offspring: what I call the “taste” for heterosexuality. It may seem harmless and even benevolent, given the animus to which sexual minorities are subject at the hands of judges, legislators, deans, teachers, doctors, and even their families. But the taste contributes to the very condition – risk to sexual minorities – which would-be parents often use to justify a heterosexuality offspring preference: “It's for the child's sake, not my own.”