Perhaps you work for a huge company with hundreds of thousands of employees spread all over the world, and with significant cultural and generational differences. Then you may be saying, strategic conversations are all well and good for smaller organizations, but how can they help me? The answer is, actually, quite nicely.

It’s not by chance that Apple, one of the largest companies in the world by market capitalization, is superb at managing its language space. Management’s agenda embodies the thinking of Steve Jobs – still vastly influential after his passing – and it informs every conversation. What would Steve say about this design idea, about this packaging, this part of the Web site? With Steve’s sensibilities in everyone’s mind, the designs that don’t fit Apple’s aesthetic are self-censored before ever seeing the light of day. Borderline cases are discussed and the conversation goes on. Thousands of employees across the world self-manage as they implement Apple’s business model, speeding up work and reducing management costs.