Almost every modern organization finds itself playing on a global stage, even if it never intended to. Today, as perhaps never before, it’s critical to pay attention to the outside world because the speed of change has accelerated, bringing new threats and opportunities at an often bewildering pace. To be able to avoid danger and seize advantage in this sped-up environment, good ideas for bolstering and evolving the business model can and should come from everywhere, including players outside the firm.