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12 - Monitoring

Published online by Cambridge University Press:  26 October 2011

Vivek Mehrotra
Affiliation:
Corporate trainer
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Summary

Monitoring is an essential part of all professional jobs. It is a major tool to ensure desired results. For example, in the mining industry, one needs to monitor the activities or changes in the earth closely to predict possible disasters as well as to explore newer opportunities. During a war, continuous monitoring of strategy and its implementation helps an army to predict the enemy's course of action and plan a counter strategy. Continuous monitoring of atmospheric changes helps in forecasting the weather. In order to manage your team member's performance, you must also be able to measure their performance according to a particular standard.

What cannot be measured cannot be monitored.

That which cannot be monitored cannot be managed.

You know that in order to achieve sales targets, your team members must execute specific sales activities. While setting expectations, you have already ensured that your team members know what activities they are expected to carry out, and when. However, you also need to check if they are applying the knowledge and skills necessary to perform their jobs. Their performance needs to be evaluated and monitored.

However, managers often try to control the activities of their team members instead of monitoring them. Unnecessary control leads to dissatisfaction among the team members and they would start resisting. Monitoring, thus should be a positive activity. Instead of controlling your team members, your endeavour should be to monitor their activities in such a way that you appreciate the good work done by them.

Type
Chapter
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Publisher: Foundation Books
Print publication year: 2007

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  • Monitoring
  • Vivek Mehrotra, Corporate trainer
  • Book: Essentials of Pharmaceutical Sales Management
  • Online publication: 26 October 2011
  • Chapter DOI: https://doi.org/10.1017/UPO9788175968325.013
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  • Monitoring
  • Vivek Mehrotra, Corporate trainer
  • Book: Essentials of Pharmaceutical Sales Management
  • Online publication: 26 October 2011
  • Chapter DOI: https://doi.org/10.1017/UPO9788175968325.013
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Monitoring
  • Vivek Mehrotra, Corporate trainer
  • Book: Essentials of Pharmaceutical Sales Management
  • Online publication: 26 October 2011
  • Chapter DOI: https://doi.org/10.1017/UPO9788175968325.013
Available formats
×