The discussion on the issue of stereotypes and stereotypization in different kinds of text – primarily in folk but also in poetic and other types of texts – (in linguistic textology) has begun only recently.

The terms stereotypes, prototypes, profiling, linguistic picture of the world enter the field of linguistics as related to the development of text theory and cognitive semantics in the last 50 years. This issue is very wide and of interest to authors who represent the field of text grammar that make use of folk material and even touches upon cognitivism, primarily prototypes and idealized cognitive gestalts by G. Lakoff and M. Johnson as well as the reconstruction of the linguistic piscture of the world by Jerzy Bartmiński and Ryszard Tokarski.

For a complete profile and a construction of the cognitive definition of Krale (King) Marko, the number of contexts (contextual meaning) in which this character appears, should be taken into consideration.

Only information contained in Cepenkov's folk stories have been used for a description of the linguistic picture of King Marko.

Reconstruction of the linguistic picture of Marko Krale in folk literature is very attractive and enticing. However, for our purposes, a limitation will be applied, to include only Cepenkov's folk stories.

According to Macedonian folklore researchers and some historians, King Marko (Marko Krale, Krale Marko, Krali Marko, Marko Kraljevic…) is an authentic person for whom there is scant historical data.

He was born around 1334 // 1335 as a son of Vukashin. After Vukashin's death (1371), King Marko took ruled in Western Macedonia.

As a vassal of Sultan Bayazid I, he died in the Battle of Rovine in 1395 while fighting for the Ottomans against Mircea the Elder. He is a historical figure who became a hero, and is described in the cycle about Marko Krale, one of the richest and most beautiful collections of folk epic stories of the Southern Slavic people. A large number of songs dedicated to him belong to Serbian folk literature, but Bulgarian folk epics also treat him as a folk hero.