In recent years, Aristotle's treatment of the imagination has become the subject of renewed interest. A pioneering paper by Malcolm Schofield argued that, far from being the rag-bag of widely separate and more or less unrelated concerns that it had previously been generally taken to be, phantasia was, for Aristotle, a ‘loose-knit family concept’ covering all aspects of what Schofield labelled ‘non-paradigmatic sensory experience’. With that conclusion I am more or less in agreement, although only on the condition that ‘sensory’ be given a suitably broad interpretation. My purpose in this paper is to tease out, in a necessarily limited and circumscribed manner, the implications of a proper understanding of Aristotle's developed concept of deliberative imagination, phantasia bouleutikê, for his moral theory and his account of rational action, and to indicate ways in which this is related to his accounts of mental imaging in the rest of the Parva Naturalia.