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8 - A New Beginning

The Ford Administration, 1974–77

Published online by Cambridge University Press:  05 February 2015

Nicholas J. Cull
Affiliation:
University of Southern California
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Summary

Public diplomacy is a central part of American foreign policy simply because the freedom to know is such an important part of America.

Frank Stanton, March 1975.

At noon on 9 August 1974, Gerald R. Ford – a man virtually unknown overseas, whose highest elected office was that of congressman – took the oath of office as President of the United States. According to the USIA's digest of foreign media reaction, his assets included an encouraging wealth of good will around the world. The West welcomed Ford's retention of Henry Kissinger (initially as both Secretary of State and National Security Advisor) and was eager for American leadership in the world economic crisis. The East seemed anxious to avoid any disruption of détente. Moscow made optimistic noises while Beijing remained tactfully circumspect. Only North Vietnam, North Korea, and Cuba attempted to score political points. Even so, the USIA had much work to do.

The USIA's core objective in covering the transition from Nixon to Ford was to stress the “continuity of U.S. foreign policy” and develop the wider story of Nixon's resignation as evidence of the “strength of the American democratic system.” The USIA threw the bulk of its effort into support for foreign media correspondents covering the story in Washington, DC and supplying material to news organizations around the world. An internal review had no doubt that the “strength of the U.S. system did come across.”

Type
Chapter
Information
The Cold War and the United States Information Agency
American Propaganda and Public Diplomacy, 1945–1989
, pp. 333 - 359
Publisher: Cambridge University Press
Print publication year: 2008

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  • A New Beginning
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.011
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  • A New Beginning
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.011
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • A New Beginning
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.011
Available formats
×