Swedish nursing homes’ use of Instagram has increased vastly in the past few years. Instagram is understood as a means to manage the image they wish to mediate to the public. This article examines what is displayed in the nursing homes’ Instagram accounts, and what kind of reality is thereby constructed. The data consist of 338 Instagram images from four nursing homes’ Instagram accounts. It is found that nursing home life is primarily depicted on Instagram as active, sociable and fun, with informal, friendly relations between staff and residents, and residents able to continue to live as before, if not better, and to interact with surrounding society. Frailty, boredom, loneliness and death were absent from the data, as were mundane care activities. The article concludes that the presentations in the Instagram accounts challenge the traditional idea of nursing homes as total institutions, and the decline and loss associated with living in such institutions; however, there is a risk that these idyllic presentations conceal the inherent problems of nursing home life.

Despite the fact that urbanisation, population ageing and international migration constitute major societal developments of our time, little attention has been paid to studying them together in a comprehensive manner. In this paper, we argue that, when treating age and ethnicity as practical processes for addressing and identifying with social groups, it is necessary to do so from a ‘doing’ perspective. The question we ask focuses on which social memberships are made relevant or irrelevant in residential environments and how that relevance or irrelevance is established. Drawing upon a quantitative study among individuals of Turkish migrant origin living in Vienna, Austria, we find that it is rather common for the respondents to have been assigned to multiple intersecting social groups and that they were treated unfairly in their own neighbourhoods. However, such ascriptions do not necessarily correspond to objective categorisations of research or subjective identifications. Hence, the discrimination that is present in a neighbourhood does not necessarily lead to decreased place attachment or a diminishing sense of home. In fact, we find that the ‘satisfaction paradox’ is quite common in environmental gerontology and that it may actually intersect with the ‘immigration paradox’. Applying processual intersectionality is not only fruitful for research, it can also improve the conceptualisation of age-friendly cities.