Reading Bestsellers
Reading Bestsellers
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Readers are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.
Reviews & endorsements
‘… holds out a subdued hope that present and future readers may nudge the industry toward change.’ Torsa Ghosal, Wasafiri
Product details
- Published: April 2023
- Format: Paperback
- ISBN: 9781108812931
- Length: 104 pages
- Dimensions: 176 × 127 × 7 mm
- Weight: 0.1kg
- Availability: Available
Table of Contents
- 1. Introduction
- 2. Choosing
- 3. Connecting
- 4. Responding
- 5. Conclusion.
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