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Microeconomics for MBAs

The Economic Way of Thinking for Managers

3rd edition (current edition)

Richard B. McKenzie, University of California, Irvine, Dwight R. Lee, Southern Methodist University, Texas
Textbook
Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over twenty years of teaching microeconomics to MBA students. Chapters are clearly…
Frontmatter
pp i-iv
Contents
pp v-xvii
List of figures
pp xviii-xx
List of tables
pp xxi-xxii
Preface
pp xxiii-xxxii
Video lectures and suggested uses
pp xxxiii-xxxv
How to use this book in traditional, online, and hybrid courses
pp xxxvi-xxxviii
Book I - The market economy, overview and application
pp 1-2
1 - Microeconomics: a way of thinking about business
pp 3-50
2 - Principles of rational behavior in society and business
pp 51-96
3 - Competitive product markets and firm decisions
pp 97-148
4 - Applications of the economic way of thinking: domestic government and management policies
pp 149-198
Book II - Applications of basic economic theory
pp 199-200
5 - Applications of the economic way of thinking: international economics
pp 201-231
6 - Applications of the economic way of thinking: environmental economics
pp 232-266
Book III - Demand and production theory
pp 267-268
7 - Consumer choice and demand in traditional and network markets
pp 269-309
8 - Production costs and the theory of the firm
pp 310-359
9 - Production costs in the short run and long run
pp 360-402
Book IV - Competitive and monopoly market structures
pp 403-404
10 - Firm production under idealized competitive conditions
pp 405-449
11 - Monopoly power and firm pricing decisions
pp 450-501
12 - Firm strategy under imperfectly competitive market conditions
pp 502-548
13 - Competitive and monopsonistic labor markets
pp 549-596
Book V - Behavioral economics: a challenge to conventional microeconomics
pp 597-598
14 - Challenges of behavioral economists
pp 599-631
15 - Problems with behavioral economics
pp 632-675
Bibliography
pp 676-706
Index
pp 707-725
Look inside Microeconomics for MBAs
3rd edition (current edition)
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Online ISBN: 9781316488874
Published online: 28 May 2018
Hardback ISBN: 9781107139480
Hardback publication date: 22 September 2016
Paperback ISBN: 9781108747660
Expected paperback publication date: October 2020

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