Skip to main content Accessibility help
Home
> Research Methods in Business Studies

Research Methods in Business Studies

Authors

Pervez Ghauri, University of Birmingham, Kjell Grønhaug, Norwegian School of Economics and Business Administration, Bergen-Sandviken, Roger Strange, University of Sussex

Description

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors…

  • Add bookmark
  • Cite
  • Share

Key features

  • Includes five new and dedicated chapters on qualitative and quantitative data collection and analysis
  • Includes even more examples and exercises in each chapter
  • Provides practical guidelines for dissertation and report writing

About the book

  • DOI https://doi.org/10.1017/9781108762427
  • Subjects Business and Management,Management: General Interest
  • Format: Hardback
    • Publication date: 12 March 2020
    • ISBN: 9781108486743
    • Dimensions (mm): 244 x 170 mm
    • Weight: 0.8kg
    • Contains: 57 b/w illus. 87 colour illus. 27 tables
    • Page extent: 300 pages
    • Availability: Available, despatch within 1-2 weeks
  • Format: Paperback
    • Publication date: 12 March 2020
    • ISBN: 9781108708241
    • Dimensions (mm): 244 x 170 mm
    • Weight: 0.7kg
    • Contains: 57 b/w illus. 87 colour illus. 27 tables
    • Page extent: 300 pages
    • Availability: In stock
  • Format: Digital
    • Publication date: 17 January 2020
    • ISBN: 9781108762427

      Access options

      Check your access to the full version of this content by using one of the options below.

      • Institutional login

        Log in with Open Athens, Shibboleth, or your institutional credentials

        Log in
      • Personal login

        If you have previously obtained access using your personal account

        Log in

      If you believe you should have access to this content, please contact your institutional librarian or consult our FAQ page for further information about accessing our content.

      Related content

      Powered by UNSILO

      US